Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring With Brian Strauss

October 30, 2023 | Podcast

Episode Description

Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.
In this episode, we’ll cover:

  • The core values driving the Demand Collective and their role in shaping a supportive marketing community.

  • Insightful reflections on the evolution and practical application of Account-Based Marketing (ABM).

  • Navigating the synergy between sales and marketing and fostering alignment for impactful campaigns.

  • A behind-the-scenes look at Brian’s innovative strategies that fueled the success of a standout campaign for Childcare CRM.

Tune in for an enriching discussion filled with valuable takeaways that resonate with the evolving landscape of demand gen marketing!

 

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