Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

PodcastResources
Embracing Intelligent Customer Experiences Through AI

Embracing Intelligent Customer Experiences Through AI

Further integration of technology in the marketplace has created higher consumer expectations, posing a challenge for brands, as well as a great opportunity. The influence of Artificial Intelligence (AI) on achieving communication at scale combined with a not before seen level of customization, means we are increasingly able to tailor campaigns to consumer intent, that is relevant to their stage in the buyer journey.

PodcastResources
Has Marketing Finally Found Its Voice In The Age Of Alexa & Siri?

Has Marketing Finally Found Its Voice In The Age Of Alexa & Siri?

With 55% of adults poised to own a smart speaker by 2022, and 24% of respondents asserting they would prefer to use a voice assistant than visit a website, is the market primed for diverting consumer attention away from more accustomed engagement channels just yet? For most, the answer is not truly known as to where voice search will take us. One thing we can be sure of is that it will disrupt the current marketing landscape for good.

PodcastResources
The Future of B2B Marketing & Sales: Can AI Really Foster Human Connections?

The Future of B2B Marketing & Sales: Can AI Really Foster Human Connections?

Can Artificial Intelligence (AI) really foster human connections within marketing and sales? When done right, yes it can. AI can help brands accurately understand their customers and determine what experience to deliver based on the traits it considers most predictive. AI can truly see customers for what they need in that very moment and direct you in evaluating and deploying the correct solution, within the precise channel, and the right personalized touchpoint—all in real-time and all at scale. What is that if not more human than even the best of the best human marketers?

PodcastResources
Why Managing MDF Strategies Is Increasingly Becoming A Resource Game

Why Managing MDF Strategies Is Increasingly Becoming A Resource Game

Channel sales and marketing executives are tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring market development funds are used wisely. Despite the heavy investments that many vendors have made within channel marketing, particularly advancements within automation and concierge services, the majority of partners are still not effectively managing their MDF strategies.

PodcastResources
The Insurance Advisor Of The Future

The Insurance Advisor Of The Future

As the opportunities for artificial intelligence (AI) continue to infiltrate almost every business, one vertical that is yet to fully exploit the relevant opportunities is the insurance industry. Despite 85% of insurance executives stating AI would be critical to their business’ future, a survey last year by Willis Towers Watson showed that 74% of respondents felt the insurance industry has failed to show leadership in digital innovation.

PodcastResources
How AI Is Helping Market Products That Ultimately Save Lives

How AI Is Helping Market Products That Ultimately Save Lives

Saama Technologies, a leader in the advanced clinical data and analytics industry, is unleashing AI for the pharmaceutical industry and the life sciences at large. We recently invited Crystal Black, Director of Marketing Programs at Saama, to join us as a guest on the latest episode in our Artificial Intelligence for B2B Marketing podcast.

PodcastResources
Democratization of technology: Accelerating Optimization with Intel’s AI Product Group

Democratization of technology: Accelerating Optimization with Intel’s AI Product Group

The term democratization is usually used in reference to “expanding access to the masses” or “making something easy and accessible to many.” The democratization of technology and software development has been occurring across many industries and markets.

PodcastResources
Vision for the Future of Data Storage Technology

Vision for the Future of Data Storage Technology

We recently invited James Corcoran from Kx - a division of First Derivatives plc, to join us as a guest on the latest episode in our Artificial Intelligence for B2B Marketing podcast. Discussing the evolution of computer memory and data storage technology, we take an in-depth look into Kx’s unique role in the landscape of AI.