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B2B marketers often try to cast a very wide net with their marketing campaigns in hopes of appealing to as many companies as possible in their target market. Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

Use MRP’s Predictive Customer Acquisition software and services to transform your sales and marketing.

While you may have an idea about your target accounts based on a buyer persona, most ABM tools don’t integrate the true essence of who you’re trying to target. Leveraging the power of AI, MRP can understand the complexities of what it means to be in an active buying position.

Our award winning ABM platform connects insight to action so you can coordinate sales and marketing efforts across channels and connect your investment to revenue impact.

From insight to action, we’ve got you covered. MRP has the technology necessary to drive ABM program revenue, measure it and optimize it.

MRP’s global platform will help you spark interactions that lead to revenue traction, from coordinated sales and marketing execution to pipeline and channel support.