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Connecting Insight to Action

MRP Prelytix is an advanced ABM platform with predictive analytics baked into the core. Powered by Kx, the global leader in ultra-high speed data processing, we capture multiple 3rd party streaming data sets each day, from client CRM, marketing automation and website traffic, to web media and search activity and its’ surrounding content. Applying advanced AI, the platform produces streaming insights to trigger sales and marketing actions. In this multichannel world, research proves that our insight-based approach transforms revenue impact. For example, display ads perform 700% better and email response increases by more than 450%.

Core Features of the MRP Prelytix Platform

MRP Prelytix

Integrated or À la Carte»

MRP Prelytix delivers industry leading, real-time insights in just the way you need them. While many use our platform to tightly fuse this insight to triggered programs designed to hit the right message and timing, others simply need better insights. We’ve got you covered! MRP clients can now focus on their market expertise, no longer struggling to get a full view of each target account.
ABM PLatform

Multichannel ABM Engine »

Because target accounts interact with you across channels, your ABM program needs to coordinate sales and marketing actions across platforms. To maximize engagement and revenue impact, your platforms need to work together, both in timing and content strategy. The MRP Prelytix platform simplifies this task by using advanced machine learning technology to provide continuous optimization of its’ decisioning capabilities, and trigger and control messaging across channels, platforms and funnel stages.
ABM Platform

Pre-Built Integrations

Through hundreds of conversations and deployments, we learned that enterprise-class organizations have varied needs when it comes to utilizing existing technical infrastructure, sourcing new or even deploying some functionality on a managed service basis. MRP Prelytix is designed around such a use case, providing clients the flexibility to deploy programs at any point in this continuum, or a hybrid combination. For example, many clients will connect MRP Prelytix to their CRM and marketing automation systems for data management and execution purposes, yet use our DSP to deliver ads and marketing automation systems to manage micro campaigns.
ABM Platform

ABM Analytics »

MRP Prelytix delivers a critically important and complete picture of engagement, enabling clients to analyze the results of their efforts with great control: from lists, segments, and accounts, to funnel stage and the revenue impact of tactics and multi-stage orchestrations. Account based marketing presents a new set of challenges to marketers, as their core technologies employ a lead based data architecture that provides neither the right framework for analytics, nor the ability to aggregate and normalize these data across platforms and channels. Our rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.

MRP Prelytix

Closing The Loop On Integrated ABM Strategies Talk to Us

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