Connecting Insight to Action
MRP Prelytix is an advanced ABM platform with predictive analytics baked into the core. Powered by Kx, the global leader in ultra-high speed data processing, we capture multiple 3rd party streaming data sets each day, from client CRM, marketing automation and website traffic, to web media and search activity and its’ surrounding content. Applying advanced AI, the platform produces streaming insights to trigger sales and marketing actions. In this multichannel world, research proves that our insight-based approach transforms revenue impact. For example, display ads perform 700% better and email response increases by more than 450%.
Core Features of the MRP Prelytix Platform
MRP PrelytixClosing The Loop On Integrated ABM Strategies Talk to Us
ABM Leaders – Every One of Our ClientsFor more than 16 years our North Star has been to achieve revenue impact for our clients' account-based sales and marketing programs. Today, across five continents, we have thousands of…
A Conversation about Customer Success at MRP with Jim Regan, CMO...Jim: Jaime, as MRP’s vice president of customer success, can you talk a little bit about what you do? Jaime: I manage the customer success team, and it is our…
ABM: Not Just A Marketing Tactic, Rather A Customer Engagement...MRP has been target account focused for more than 16 years. Over this time, we've seen fads like lead-based strategies but also saw the day where sales funnels would fail…