MRP Prelytix: Account Based Marketing Powered by Predictive Analytics
For nearly 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams
More than A Different Version Of Yet Another ABM Platform
The world of an enterprise-class marketer is vastly different than that of the early-stage startup or mid-tier marketing organization. Because your operating environment is mature and sophisticated, your needs are different. In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels.
MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing initiatives.
Enterprise ABM Requirements:
Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies.
Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources.
Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions.
Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack or an ABM platform.
Real-Time Sales Intelligence – Sales collaboration built into the platform, actioning salespeople to convert marketing investments into attributable revenue.
Revenue Driving Analytics – Configurable reporting designed to match your existing funnel stages and represent target account progress across all channels.
MRP Prelytix Core Platform Features:
We understand every enterprise has its own set of requirements and constraints, which is why MRP Prelytix puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. With MRP you can find the right combination of services and technology to fit your exact needs. At your discretion, you can deploy our predictive analytics as a standalone or integrated solution, use your email system or ours, you can even activate our seasoned, global, multichannel ABM experts or tap into our built-in multichannel deployment services. It’s all under your control.
Mature, Omnichannel ABM Engine »
Many ABM platforms possess multiple channel capabilities, but that’s not enough for enterprise marketers. When audience targeting remains within siloed platforms and teams, multichannel capabilities create a cacophony of overmarketing and inconsistent messaging. Moving beyond multichannel to more mature, omnichannel marketing, MRP Prelytix provides advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action.
ABM measurement doesn’t exist in an ABM platform, it exists across all your platforms. MRP Prelytix delivers a critically important and complete picture of engagement, sourcing data from your surrounding sales and marketing systems, and results in reporting of these target account activities, enabling you to drill down from global results to individual programs, to a specific target account. More than a simple view into a platform or econometric assumptions of smaller attribution systems, our rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.
More than a slew of statistics, research points to an undeniable truth; much of the best practice and capabilities of the supporting platforms are causing marketers to miscalculate the value of buyer needs. And none of the possible examples are more glaring than that of Account-Based Marketing. There’s a gap between industry excitement about ABM and the satisfaction marketers see in their ABM results.
Enterprise finance organizations are complex, interdependent, and collaborative systems with unique requirements, processes, and needs. The biggest mistake marketers make is jumping to invest in new technologies or data without the required resources and strategy to see intended results. Only when financial organizations execute their ABM strategy in the light of their enterprise reality, can the magic of high performance happen.
Featuring industry insights from Paul Cowan, Chief Marketing Officer, Freshbooks; Anamika Gupta, Head of Customer Marketing, Fujitsu America; Jada Balster, Vice-president of Marketing, Workfront; this whitepaper will share best practices on how humans and tech can work more efficiently together in building a successful enterprise-class ABM program, taking into consideration the importance of personalization at scale.