For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives.
More than A Different Version Of Yet Another ABM Platform
The world of an enterprise-class marketer is vastly different than that of the early-stage startup or mid-tier marketing organization. Because your operating environment is mature and sophisticated, your needs are different. In your environment, ABM programs need to coordinate across teams and create consistent customer experience across channels.
MRP Prelytix® Core Platform Features
We understand every enterprise has its own set of requirements and constraints, which is why MRP Prelytix puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. With MRP you can find the right combination of services and technology to fit your exact needs. At your discretion, you can deploy our predictive analytics as a standalone or integrated solution, use your email system or ours, you can even activate our seasoned, global, multichannel ABM experts or tap into our built-in multichannel deployment services. It’s all under your control.
Many ABM platforms possess multiple channel capabilities, but that’s not enough for enterprise marketers. When audience targeting remains within siloed platforms and teams, multichannel capabilities create a cacophony of overmarketing and inconsistent messaging. Moving beyond multichannel to more mature, omnichannel marketing, MRP Prelytix provides advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action.
Through hundreds of conversations and deployments, we learned that enterprise-class organizations have varied needs when it comes to utilizing existing technical infrastructure, sourcing new or even deploying some functionality on a managed service basis. MRP Prelytix is designed around such a use case, providing clients the flexibility to deploy programs at any point in this continuum, or a hybrid combination.
Revenue Driving Analytics
ABM measurement doesn’t exist in an ABM platform, it exists across all your platforms. MRP Prelytix delivers a critically important and complete picture of engagement, sourcing data from your surrounding sales and marketing systems, and results in reporting of these target account activities, enabling you to drill down from global results to individual programs, to a specific target account. More than a simple view into a platform or econometric assumptions of smaller attribution systems, our rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.