Core Features of the MRP Prelytix Platform
Integrated or À la Carte»
While many use our platform to tightly fuse real-time insights into triggered programs, designed to hit the right message and timing, others simply need better intelligence. MRP clients can now focus on their market expertise, no longer struggling to gain a full view of each target account.
Multichannel ABM Engine »
Because target accounts interact with you across channels, coordinating sales and marketing actions across platforms is an integral component of any ABM program. The MRP Prelytix platform simplifies this task by using advanced machine learning technology to provide continuous optimization of its’ decisioning capabilities, and trigger and control messaging across channels, platforms and funnel stages.
Pre-Built Integrations
Through hundreds of conversations and deployments, we learned that enterprise-class organizations have varied needs when it comes to utilizing existing technical infrastructure, sourcing new or even deploying some functionality on a managed service basis. MRP Prelytix is designed around such a use case, providing clients the flexibility to deploy programs at any point in this continuum, or a hybrid combination.
ABM Analytics »
Account based marketing presents a new set of challenges to marketers, as their core technologies employ a lead based data architecture that provides neither the right framework for analytics, nor the ability to aggregate and normalize these data across platforms and channels. Our rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.
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