Core Features of the MRP Prelytix Platform
While many use our platform to tightly fuse real-time insights into triggered programs, designed to hit the right message and timing, others simply need better intelligence. MRP clients can now focus on their market expertise, no longer struggling to gain a full view of each target account.
Because target accounts interact with you across channels, coordinating sales and marketing actions across platforms is an integral component of any ABM program. The MRP Prelytix platform simplifies this task by using advanced machine learning technology to provide continuous optimization of its’ decisioning capabilities, and trigger and control messaging across channels, platforms and funnel stages.
Through hundreds of conversations and deployments, we learned that enterprise-class organizations have varied needs when it comes to utilizing existing technical infrastructure, sourcing new or even deploying some functionality on a managed service basis. MRP Prelytix is designed around such a use case, providing clients the flexibility to deploy programs at any point in this continuum, or a hybrid combination.
Account based marketing presents a new set of challenges to marketers, as their core technologies employ a lead based data architecture that provides neither the right framework for analytics, nor the ability to aggregate and normalize these data across platforms and channels. Our rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.
MRP PrelytixClosing The Loop On Integrated ABM Strategies Talk to Us
ABM Leaders – Every One of Our ClientsFor more than 16 years our North Star has been to achieve revenue impact for our clients' account-based sales and marketing programs. Today, across five continents, we have thousands of…
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ABM: Not Just A Marketing Tactic, Rather A Customer Engagement...MRP has been target account focused for more than 16 years. Over this time, we've seen fads like lead-based strategies but also saw the day where sales funnels would fail…