12 Best Content Syndication Platforms

In the current digital environment, content syndication platforms with top-notch content have gathered sizable authority. These platforms contributed to increasing traffic and online visibility. You may quickly improve your website’s presence and strengthen your brand’s trustworthiness by using these content syndication platforms to publish your content.

Furthermore, content syndication is crucial for improving your search engine rating and raising your online presence.

This article provides in-depth details on the 12 best content syndication platforms.

What Is a Content Syndication Platform?

Content syndication platforms are a tool that allows content distribution across numerous platforms. It is essential to a content syndication strategy since it enables publishers to expand their reach by sending their material to multiple third-party platforms. These systems primarily focus on marketing through content syndication and provide various services like scheduling, tracking, and reporting.

Content syndication plays a significant role in SEO (search engine optimization) strategies, as it can enhance backlink profiles and drive traffic to the original content source. Businesses and content creators often utilize blog syndication services offered by these platforms to amplify their content’s reach and attract a broader audience, ultimately contributing to higher brand awareness and potential customer acquisition.

What is Content Syndication SEO?

Content syndication SEO is distributing and republishing your original content on other websites or platforms to increase its visibility, reach, and search engine optimization (SEO) benefits. It involves sharing your content, such as blog posts, articles, infographics, or videos, on third-party websites to drive more traffic to your website and improve your overall SEO strategy. In content syndication SEO, keyword research plays a pivotal role. Thoroughly analyzing keywords relevant to your solutions topic but with substantial search volume and low competition ensures that the syndicated content has a better chance of ranking higher in search engine results pages (SERPs).

Why Is Content Syndication Important?

The market for content syndication is expected to increase from $4.5 billion in 2020 to $5.3 billion in 2027.

Platforms for syndication enable the reuse of pre-existing information, mainly evergreen content, in another location while saving time, money, and labor. Since viewers may trace the content trail from the third-party site to the original publishers as it is syndicated to other locations, there is an opportunity to increase traffic.

Here is our ranking of the top 12 content syndication platforms for 2023.

Free Content Syndication Platforms

1. Flipboard

Flipboard is a free content syndication platform that over 100 million people use. Flipboard hosts content from well-known publishers, including The New York Times, The Verge, and National Geographic. Flipboard has a user-friendly interface that attracts the users.

Flipboard actively advertises user content, and any clicks on published articles will reroute to the publisher’s site, generating significant referral traffic.

Flipboard can create magazines from the publisher’s material, one of its unique features. As audiences can browse articles like a magazine, this option enables publishers to categorize their content and distribute it entertainingly. The magazines can be distributed via social media, in email newsletters, and by embedding them in the article footer of publishers.

Flipboard stands as a powerful player in the race of content syndication platforms, catering to a vast audience while offering unique features that elevate publishers’ capabilities. Its knack for seamlessly blending diverse content, driving referral traffic, and enabling the creation of interactive magazines makes Flipboard a go-to platform for publishers seeking an innovative approach to content distribution and audience engagement. The platform offers a dynamic avenue to amplify your reach, connect with a broader audience, and enhance the distribution of your source content.

2. LinkedIn Publishing

With over 850 million users worldwide, LinkedIn is the most user-friendly and well-liked social media platform for professionals, making it a goldmine for lead generation and thought leadership. It has taken one of our top rankings among content syndication platforms, particularly regarding local placement.

LinkedIn aims to encourage business partnerships by allowing users to publish articles that can be linked to the original publication. If you’re interested in learning more, you can easily connect with any professionals through the provided email address.

Publishers may dramatically increase the readership of their content on the site by utilizing networking and following aspects of the platform, creating valuable opportunities for lead generation. However, compared to content on paid content syndication platforms, the reach of LinkedIn content is constrained because there are no systems focused on genuinely assisting growth.

LinkedIn’s organic reach is impressive and highly beneficial for networking and establishing thought leadership. Businesses seeking more expansive outreach might want to complement their strategy with other paid syndication platforms. Nonetheless, LinkedIn remains an essential platform for professionals seeking connections, expertise, and industry-related insights; its user-friendly interface and ample networking opportunities make it an invaluable tool in content syndication.

3. Slideshare

Another platform offering content syndication options is Slideshare, which hosts and allows users to share presentations. Slideshare has a vast potential for B2B content. Users can get customizable built-in templates quickly on Slideshare.

Most of the materials published on the website are slideshows since the platform is based on that concept. However, Slideshare does permit the uploading and sharing of article documents.

The majority of Slideshare’s material is found through focused searches. 80% of visitors arrive at a publisher’s page due to a concentrated search.

The platform’s Creator’s Hub provides various tools and advice for visual design, analytics, and other helpful information. These materials could serve as a practical manual because creating visually appealing slides is essential to performing well on the platform.

4. StumbleUpon

StumbleUpon is a well-known content syndication platform where you can publish content and bookmark the websites you like best. Additionally, you can browse widely shared trending articles, images, and videos and compile lists of your preferred websites.StumbleUpon offers paid advertising discovery platforms.

In addition to its content-sharing functionalities, StumbleUpon allows users to compile lists of their preferred websites, creating a centralized hub for revisiting content that resonates with them. This personalized approach adds a layer of convenience and efficiency, ensuring that users can easily access their favorite online destinations.

StumbleUpon also provides paid advertising and discovery platforms for businesses and content creators looking to amplify their reach. These tools enable targeted exposure to a broad user base, increasing the visibility of your content among relevant audiences. Using StumbleUpon’s paid offerings, you can strategically position your content to garner more engagement and interaction.

5. Tumblr

Tumblr users have access to a dashboard that shows them a live feed of the blogs they follow and allows easy interaction with the postings. The user experience is greatly facilitated by all activities’ central location, enabling content management and filtering.

Within this user-friendly dashboard, individuals can effortlessly like, reblog, or share posts from the blogs they are connected with. This streamlined process fosters engagement and interaction, enabling users to curate and amplify content that resonates with them. Additionally, the dashboard serves as a hub for notifications, allowing users to stay updated on new posts, comments, and interactions related to their accounts.

Furthermore, Tumblr’s dashboard customization options empower users to tailor their experience to match their preferences. Users can personalize the appearance and arrangement of content on their dashboard, ensuring that the blogs and posts they value most are prominently displayed. This level of customization adds a layer of personalization that enhances the overall user journey and encourages prolonged engagement.

Paid Content Syndication Platforms

6. Dianomi

Another content syndication tool that uses native adverts to draw users to publishers’ content is Dianomi. The advertisements produced by Dianomi may be displayed next to videos, within an article’s content, or near the end of an article.

With over 315 publications worldwide and relationships with Bloomberg, Business Insider, and The Washington Post, Dianomi is a reputable platform for content syndication. Each month, they serve 12.8 billion advertisements to 500 million people worldwide.

The fact that Dianomi is targeted at a more affluent demographic than its rivals and that its audience is reflected in the syndicated content sets it apart. They typically cater to audience segments with average incomes of $100,000 or more.

Diamond also provides a CPC payment system and allows publishers to set a spending limit. When the allotted amount is reached, the platform stops dispersing.

7. Outbrain

Outbrain is a web recommendation platform that offers reliable content syndication options. Outbrain delivered over 10 billion daily recommendations for more than 20,000 advertisers in 2020 by syndicating content from over 100,000 websites. They host articles that are used as advertisements on websites like CNN.

Publishers must pay whenever a user clicks on an item according to Outbrain’s cost-per-click (CPC) pricing model. With this format, publishers can specify a budget for the campaign, and when that budget is met, their content is no longer distributed. This format also supports changeable price structures. As a result, Outbrain provides adaptable marketing strategies to accommodate publishers of various sizes.

8. Quuu Promote

Another content syndication platform that focuses on distributing content on social media is Quuu Promote. Quuu pushes material on Twitter, LinkedIn, and other social media networks to increase engagement, likes, and shares, depending on the publisher’s business objectives.

Quuu gets its material seen by real people sharing and engaging with it on social media, as opposed to other content syndication platforms that depend on the power of major publishers. The likelihood that material will reach its intended audience increases when it is centered on real people because they already interact with those communities.

Quuu Promote creates 120,000 shares every day of material from publishers for a lifetime total of over 50 million. Additionally, it provides analytics tools on its website that may predict the number of shares and views that a publisher’s material may receive based on categories.

Quuu offers three monthly subscription fee ranges: $75, $150, and $750. The price rises from $10 to $100 depending on how many monthly postings are made available.

9. Taboola

Taboola is a platform for content syndication with more than 9,000 publishers and more than 500 million daily active users. News websites like USA Today, NBC, and CBS News are just a few of Taboola’s well-known publishing partners.

Taboola works by appending a feed of recommended material to host articles. Here is a sample of how the feed will look on affiliate websites.

Like social media sites, these feeds allow users to skim through personalized material. Unobtrusively, this method of information dissemination can assist publishers in expanding their target audiences.

Taboola offers a cost-per-mille (CPM) pricing solution and a pay-per-click (PPC) pricing model for syndicators and marketers.

Taboola has the advantage of allowing publishers to customize the user experience, enabling them to maximize their target audience. The platform also offers publishers valuable editorial insights on the performance of their content, which can aid in coming up with fresh ideas and innovative ways to connect people.

10. Medium

With over 100 million users, Medium is one of the most well-known blog and article-hosting services. The website can be a platform for content syndication because it lets users publish and advertise their material, including personalized news. This platform allows users to post their material and personalize their news for their loyal following.

The disadvantage of this platform is that publishers will have to rely on an algorithm rather than the platform to share their news. The reliance on algorithms can limit the publisher’s direct control over content distribution. While the algorithm can elevate the visibility of authoritative content, it can also result in some content not receiving the desired exposure. Publishers who prioritize a more controlled approach to syndication might find this aspect of Medium’s platform somewhat limiting.

The algorithm encourages the creation of high-quality content and distributes articles to users according to their interest level. This approach ensures that the syndicated content resonates with a broader audience, boosting its visibility and engagement.

Medium presents a unique avenue for content syndication, leveraging an algorithm-driven distribution process highlighting authoritative articles. While the algorithm enhances the visibility and engagement of syndicated content, publishers need to balance this advantage with the platform’s autonomous content-sharing mechanism.

11. Scoop.It

Scoop. It has become a crucial tool for corporations and industry experts to share content. Content is essential in today’s social media and SEO environment for increasing online visibility, demonstrating competence, and luring new clients and customers.

In the digital age, where information is readily accessible, creating and distributing valuable content has emerged as a strategic imperative for businesses. Scoop.It provides a dynamic platform that empowers professionals to curate and share content that resonates with their target audiences. By consistently offering insightful articles, informative blog posts, and relevant industry updates, businesses can position themselves as thought leaders and authorities within their respective domains.

Moreover, the interconnected nature of today’s online ecosystem demands a proactive approach to content dissemination. Scoop. It addresses this need by enabling users to share their content and engage with and share content from others in their industry. This reciprocity fosters a sense of community and collaboration, further enhancing the reach and impact of the shared content.

12. Substack

Substack is a platform for writing and publishing that also supports content distribution. Although many of the platform’s capabilities can be used for content distribution, the site was created with writers in mind as a means of self-publication and subscription.

A built-in newsletter and subscription services are included in Substack. The platform enables publishers to create newsletters for any publications they generate on the site by importing their mailing lists from other platforms. By subscribing to content, users can access publisher material.

The platform’s integration of newsletters and subscriptions enhances the engagement between authors and their audience. Subscribers can gain exclusive access to premium content, creating a mutually beneficial relationship between content creators and their supporters. This model fosters a sense of community and provides writers with a direct channel to reach their audience and receive feedback.

Furthermore, Substack enables publishers to create newsletters for any publications they generate on the site by importing their mailing lists from other platforms. This functionality streamlines the distribution process, ensuring that content reaches subscribers efficiently. By subscribing to content, users can access publisher material to stay updated on the latest insights and developments in their areas of interest.

Final Thoughts 

The exposure and reputation of your website can be improved by content syndication. You may boost your website’s search engine optimization and increase organic traffic by sharing your content on external channels. By thoughtfully integrating your content into external media, you can harness the power of established platforms, improve your SEO, and drive organic traffic. Its cost-effective nature sets content syndication apart, making it a strategic choice for businesses aiming to achieve impactful results without breaking the bank.

MRP revolutionizes how sales and marketing organizations reach and connect to the right buying groups and decision-makers, cost-effectively driving engagement and revenue, globally and at scale. Applying the industry’s leading account intelligence, MRP Prelytix® powers over 1,000 programs across six continents to coordinate, execute, and optimize them in up to 20+ languages. To learn more about how MRP can help you increase ROI through content syndication schedule a meeting with us here!