Executive Leadership

Our driving force, the game-changers and the innovators.

Kevin Cunningham

Co-Founder

Kevin co-founded MRP in 2002. After years of successful growth in the US market, Kevin led the First Derivatives, PLC acquisition of MRP in 2008. Shortly after joining First Derivatives, Kevin was instrumental in establishing MRP’s presence in the European market. The Belfast office of MRP was launched in 2010 with less than 20 employees and has grown to more than 200. This presence has expanded MRP’s reach to include Europe, Middle East and Africa. In addition to his role as Co-Founder, Kevin serves on the board of Executive Management for First Derivatives. Since 2007, he has also served on the Board of Trustees and as Treasurer of Settlement Music School, the largest community school of the arts in the United States. Prior to founding MRP, Kevin held several sales and consulting positions with technology companies now owned by Infor and Oracle, and began his career with PriceWaterhouseCoopers. He has a bachelor’s degree in accounting from the University of Delaware and earned his CPA license. Kevin enjoys music, cycling and traveling.

Scott Matthews

CEO

In his role as Chief Executive Officer, Scott leads all company initiatives with an emphasis on positioning MRP Prelytix as the only enterprise-class, predictive account-based marketing platform that empowers sales and marketing teams to simplify their environment’s complexity. Prior to his appointment at MRP, Scott served as CEO of Crowdtwist, a leading SaaS-based customer loyalty solutions provider that was acquired by Oracle. As CEO, Scott was instrumental in repositioning the firm’s go-to-market strategy to achieve its ambitious growth initiatives. Scott has also held senior leadership and global sales positions at software firms in the security and supply chain support sectors. Throughout his career, Scott has combined strong sales and marketing expertise with visionary leadership to deliver bold, transformative strategies that energize colleagues, optimize business operations and drive growth. Scott holds an MBA in Finance from Pace University and Bachelors of Science degree from Rochester Institute of Technology. He enjoys golf and is an enthusiastic supporter of numerous charities including the SPCA.

James Regan

CMO & Co-Founder

Jim, overseeing LATAM, founded MRP with Kevin Cunningham in 2002. As the CMO, Jim is responsible for keeping MRP on the cutting edge of marketing services and works on the architecture and execution of MRP’s internal marketing efforts.

Jim also oversees the management of MRP’s growing team internal marketing managers, marketing coordinators, and account executives, coaching, training, and constantly challenging the team to excel. Jim earned a degree in marketing from LaSalle University.

Prior to founding MRP, he worked as the Director of Marketing for an internet-based startup and began his career in sales for Merck in New York City. Jim enjoys traveling with his family, spending time at the Jersey shore, and is a committed yogi.

 

Jack Butler

CFO

Jack, overseeing EMEA-R, joined MRP in 2003. As chief financial officer, he is responsible for providing strategic leadership to the Finance Department while also working closely with MRP’s parent company, First Derivatives, on corporate-level priorities. He also oversees the operations of MRP’s cross-product delivery teams and the organization’s client communications. Jack earned his MBA from the University of Virginia, Darden School of Business. Prior to this he spent seven years at Johnson & Johnson where he held roles in finance, marketing, and business development. Jack was recognized as a Visionary Leader by J&J Senior Management for his contributions to the company and his success in forging strategic alliances to support high potential products. Jack graduated from La Salle University with a bachelor of science in finance and accounting. Outside of the office, he remains active with his alma mater, along with a number of organizations committed to the betterment of Ireland.

 

Romano DiToro

CIO

As Chief Information Officer at Market Resource Partners, Romano oversees the organization’s infrastructure, system, data science and sales operations teams. He is responsible for developing and directing the firm’s overall IT Strategy, and works closely with senior management team to align the company’s data, systems, policies and procedures with the needs of MRP and its clients. He has been with MRP since 2007. Prior to joining MRP, Romano spent 4 years as the Director of Compliance and Validation for Business & Decision in Philadelphia, where he was responsible for ERP Systems Validation, development and implementation of FDA and SOX compliance methodologies, and the development of tools for the company’s Life Sciences Validation library. Romano has also held key technology positions in infrastructure, compliance, and security at both AstraZeneca Pharmaceuticals and Price-Waterhouse Coopers. Romano holds degrees in both Computer Science and Accounting from Monash University in Melbourne, Australia. He is also a Member of the Australian Institute of Chartered Accountants (ICA). In his spare time, Romano is an avid mountain biker and surfer.

Pierre Custeau

SVP of Product

In his role as Senior Vice President of Product, Pierre leads the strategy and development of MRP Prelytix, the only enterprise class predictive ABM platform. His team of product managers, data scientists, designers and engineers are responsible for building the industry’s’ leading suite of products designed to enable marketers and sales people to achieve higher response rates, pipeline conversion, and revenue value through the use of data, artificial intelligence, machine learning and highly usable application interfaces.

Prior to joining MRP, Pierre led global product management over the leading enterprise class marketing automation platform, Oracle Eloqua. For more than 20 years, his focus has been to identify business needs and translate those to client value, serving product, engineering, and consulting roles in companies like Oracle, Aptean, and Infor.

In his spare time, Pierre enjoys mentoring others, composing music and being out on the water.

Devon Wellbrock

SVP of Americas, Enterprise Sales

Devon has been with MRP for eleven years, managing various teams and processes in throughout her tenure. For the past five years, Devon has been part of the client services team, working with some of the world’s largest technology companies.

In her role as SVP of Americas, Enterprise Sales, Devon is responsible for managing many of MRP’s key client relationships. She has managed campaigns in the US, EMEA, and Latin America. Devon works one-on-one with clients to help them run effective results-driven campaigns.

She is skilled in creating and executing marketing plans, along with managing an internal team of client facing resources. In her spare time Devon is an avid cyclist. She graduated from Temple University in Philadelphia.

 

Garry Dawson

SVP of Global ABM

 

In his role as Senior Vice President of Global ABM, Garry leads the ABM marketing services global delivery team to accomplish client objectives. This includes consulting with clients on most effective way to drive revenue – from top to bottom of funnel. In ABM he is a thought leader and practitioner demonstrating increases in awareness, consideration, pipeline and sales. He is known for collaboration, innovation and results.

Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. In his spare time Garry is an avid supporter of Morris Animal Refuge, America’s first animal shelter, and an officer in the Philadelphia Chapter of the International Wine and Food Society.

 

Peter Murphy

Global VP of Platform Sales

In his role as Global VP of Platform Sales, Peter is responsible for driving client adoption and solution value, and pipeline revenue for MRP Prelytix, the only enterprise class predictive ABM platform. Our hallmark advocate of this uniquely powerful solution, he’s usually found in pre-sales or customer success conversations with the worlds most progressive brands and their sales and marketing teams. Guiding them to revenue performance, he helps decode their ABM program into AI and data driven orchestrations spanning more than a half dozen channels, 100 countries, and 20 languages.

Peter brings to MRP more than 20 years of technology sales and marketing leadership, and a keen focus on helping clients identify the connection of their needs to high value solutions. Prior to MRP, Peter was a VP Sales at Oracle’s Retail Global Business Unit, and held leadership roles at MICROS where he helped drive market impact from their earliest days to achieving the largest market share for his served market, specialty retail. His career development began as a technology consultant at a division of Infor in the UK prior to moving to US. He holds a bachelor’s degree of commerce from University College Cork, Ireland and loves to run, bike, camp and coach youth soccer.

Kevin Vogt

VP of Global Sales Operations

In his role as VP of Global Sales Operations, Kevin is responsible for the financial operations of MRP, providing key operational reporting, both internally and externally, managing MRP’s budgets and forecasts, and providing overall leadership for the Company.

Before joining MRP, Kevin worked in both public and private accounting. As an auditor and tax accountant for CBIZ – Halbert, Katz & Co., Philadelphia, Kevin performed audits and tax consulting for clients in various industries. From there, Kevin became Assistant Controller of a major manufacturing company based in Wilmington, DE, where he was responsible for all daily transactions, budgeting, and compliance preparation. Kevin studied Finance at The Wharton School of Business.

 

Ajay Subherwal

SVP of Sales, EMEA/APJC

In his role as SVP of Sales, EMEA/APJC, Ajay is responsible for managing the overall revenue and growth for the 30+ countries that reside in the EMEA & APJC territories’. Ajay joined MRP in 2011 and led the Expansion of the EMEA Region, in the subsequent years he then led the global expansions with a new office in Dubai and our presence in APJC.

With 17 years’ experience in the technology industry Ajay excelled in enterprise sales for Global Technology Giants Oracle and Hewlett Packard. He began his career at Hewlett-Packard as an HP Alliance Manager where he was responsible for the Overall HP Northern Ireland Alliance Business branch. In 2008 Ajay moved on to an Enterprise technology sales role at Oracle where he continuously achieved 100%+ of his target sales goal. Ajay Graduated with a BSC Hons Degree in Business Management and Computer Science from Trinity College and the University of Ulster.

 

Dr. Andrew Wall

VP of Data Science

Andrew is the technology leader of MRP’s data science and machine learning teams. Andrew has extensive experience in algorithm trading for equities and FX, real-time risk management platforms, and high frequency trading and has applied this experience to the data science challenges in marketing technology at MRP. His expertise with the Kx platform, developed over years of working both as a consultant and architect for Kx, has not only assisted in the growth of the company’s real-time data ingestion, but also advanced the analytical capabilities of Kx.

Amassing nearly a decade of experience as a technologist across a wide range of industries, Andrew has held numerous roles within financial technology, developing complex event processing systems at a number of Wall Street institutions. Andrew has been with MRP and First Derivatives PLC—MRP’s parent company—for 9 years. He holds a Bachelor’s degree in Theoretical Physics and a PhD in Physics, both awarded by Trinity College Dublin.

 

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