Executive Leadership

Our driving force, the game-changers and the innovators.

Scott Matthews


In his role as Chief Executive Officer, Scott leads all company initiatives with an emphasis on positioning MRP Prelytix as the only enterprise-class, predictive account-based marketing platform that empowers sales and marketing teams to simplify their environment’s complexity. Prior to his appointment at MRP, Scott served as CEO of Crowdtwist, a leading SaaS-based customer loyalty solutions provider that was acquired by Oracle. As CEO, Scott was instrumental in repositioning the firm’s go-to-market strategy to achieve its ambitious growth initiatives. Scott has also held senior leadership and global sales positions at software firms in the security and supply chain support sectors. Throughout his career, Scott has combined strong sales and marketing expertise with visionary leadership to deliver bold, transformative strategies that energize colleagues, optimize business operations and drive growth. Scott holds an MBA in Finance from Pace University and Bachelors of Science degree from Rochester Institute of Technology. He enjoys golf and is an enthusiastic supporter of numerous charities including the SPCA.

Romano DiToro


As Chief Information Officer at Market Resource Partners, Romano oversees the organization’s infrastructure, system, data science and sales operations teams. He is responsible for developing and directing the firm’s overall IT Strategy, and works closely with senior management team to align the company’s data, systems, policies and procedures with the needs of MRP and its clients. He has been with MRP since 2007. Prior to joining MRP, Romano spent 4 years as the Director of Compliance and Validation for Business & Decision in Philadelphia, where he was responsible for ERP Systems Validation, development and implementation of FDA and SOX compliance methodologies, and the development of tools for the company’s Life Sciences Validation library. Romano has also held key technology positions in infrastructure, compliance, and security at both AstraZeneca Pharmaceuticals and Price-Waterhouse Coopers. Romano holds degrees in both Computer Science and Accounting from Monash University in Melbourne, Australia. He is also a Member of the Australian Institute of Chartered Accountants (ICA). In his spare time, Romano is an avid mountain biker and surfer.

Pierre Custeau


In his role as Chief Technology Officer, Pierre leads the strategy and development of MRP Prelytix, the only enterprise class predictive ABM platform. His team of product managers, data scientists, designers and engineers are responsible for building the industry’s’ leading suite of products designed to enable marketers and sales people to achieve higher response rates, pipeline conversion, and revenue value through the use of data, artificial intelligence, machine learning and highly usable application interfaces.

Prior to joining MRP, Pierre led global product management over the leading enterprise class marketing automation platform, Oracle Eloqua. For more than 20 years, his focus has been to identify business needs and translate those to client value, serving product, engineering, and consulting roles in companies like Oracle, Aptean, and Infor.

In his spare time, Pierre enjoys mentoring others, composing music and being out on the water.

Devon Wellbrock

SVP of Americas, Enterprise Sales

Devon has been with MRP for sixteen years, managing various teams and processes in throughout her tenure. For the past five years, Devon has been part of the client services team, working with some of the world’s largest technology companies.

In her role as SVP of Americas, Enterprise Sales, Devon is responsible for managing many of MRP’s key client relationships. She has managed campaigns in the US, EMEA, and Latin America. Devon works one-on-one with clients to help them run effective results-driven campaigns.

She is skilled in creating and executing marketing plans, along with managing an internal team of client facing resources. In her spare time Devon is an avid cyclist. She graduated from Temple University in Philadelphia.


Ajay Subherwal


In his role as SVP of Sales, EMEA/APJC, Ajay is responsible for managing the overall revenue and growth for the 30+ countries that reside in the EMEA & APJC territories’. Ajay joined MRP in 2011 and led the expansion of the EMEA Region, in the subsequent years he continued our global expansions into APJC.

With 18 years’ experience in the technology industry Ajay excelled in enterprise sales for Global Technology Giants Oracle and Hewlett Packard. He began his career at Hewlett-Packard as an HP Alliance Manager where he was responsible for the Overall HP Northern Ireland Alliance Business branch. In 2008 Ajay moved on to an Enterprise technology sales role at Oracle where he continuously achieved 100%+ of his target sales goal. Ajay Graduated with a BSC Hons Degree in Business Management and Computer Science from Trinity College and the University of Ulster.


Garry Dawson

SVP of Global ABM


In his role as Senior Vice President of Global ABM, Garry leads the ABM marketing services global delivery team to accomplish client objectives. This includes consulting with clients on most effective way to drive revenue – from top to bottom of funnel. In ABM he is a thought leader and practitioner demonstrating increases in awareness, consideration, pipeline and sales. He is known for collaboration, innovation and results.

Garry brings 20+ years of technology marketing and sales experience to MRP. Prior to joining, Garry held executive, managerial and lead roles at HPE, HP and IBM. Garry has a bachelor’s degree in marketing from Drexel University in Philadelphia. In his spare time Garry is an avid supporter of Morris Animal Refuge, America’s first animal shelter, and an officer in the Philadelphia Chapter of the International Wine and Food Society.


Peter Murphy

Global VP of Platform Sales

In his role as Global VP of Platform Sales, Peter is responsible for driving client adoption and solution value, and pipeline revenue for MRP Prelytix, the only enterprise class predictive ABM platform. Our hallmark advocate of this uniquely powerful solution, he’s usually found in pre-sales or customer success conversations with the worlds most progressive brands and their sales and marketing teams. Guiding them to revenue performance, he helps decode their ABM program into AI and data driven orchestrations spanning more than a half dozen channels, 100 countries, and 20 languages.

Peter brings to MRP more than 20 years of technology sales and marketing leadership, and a keen focus on helping clients identify the connection of their needs to high value solutions. Prior to MRP, Peter was a VP Sales at Oracle’s Retail Global Business Unit, and held leadership roles at MICROS where he helped drive market impact from their earliest days to achieving the largest market share for his served market, specialty retail. His career development began as a technology consultant at a division of Infor in the UK prior to moving to US. He holds a bachelor’s degree of commerce from University College Cork, Ireland and loves to run, bike, camp and coach youth soccer.

Liz Georgia Taylor

VP of Human Resources

In her role as Vice President of Human Resources, Liz oversees HR operations for the U.S. and Canada with a focus on employee engagement, wellness and company culture. In 2020, Liz launched the Diversity, Equity and Inclusion (DEI) Task Force with the assistance of her MRP colleagues and has created multiple initiatives to support our diversity efforts worldwide.

Prior to joining MRP, Liz began her career as a Corporate Recruiter before transitioning to a HR Business Partner role. Liz was most recently the Human Resources Director for Medical Guardian where she was responsible for all Human Resources functions for a nationwide medical alert company.

Liz graduated from Temple University with a Bachelor’s Degree in Business Administration majoring in International Business and Marketing. Liz obtained her SHRM-SCP certification in 2017.


Kevin Vogt

VP of Global Sales Operations

In his role as VP of Global Sales Operations, Kevin is responsible for the financial operations of MRP, providing key operational reporting, both internally and externally, managing MRP’s budgets and forecasts, and providing overall leadership for the Company.

Before joining MRP, Kevin worked in both public and private accounting. As an auditor and tax accountant for CBIZ – Halbert, Katz & Co., Philadelphia, Kevin performed audits and tax consulting for clients in various industries. From there, Kevin became Assistant Controller of a major manufacturing company based in Wilmington, DE, where he was responsible for all daily transactions, budgeting, and compliance preparation. Kevin studied Finance at The Wharton School of Business.


Dr. Andrew Wall

VP of Data Science

Andrew is the technology leader of MRP’s data science and machine learning teams. Andrew has extensive experience in algorithm trading for equities and FX, real-time risk management platforms, and high frequency trading and has applied this experience to the data science challenges in marketing technology at MRP. His expertise with the Kx platform, developed over years of working both as a consultant and architect for Kx, has not only assisted in the growth of the company’s real-time data ingestion, but also advanced the analytical capabilities of Kx.

Amassing nearly a decade of experience as a technologist across a wide range of industries, Andrew has held numerous roles within financial technology, developing complex event processing systems at a number of Wall Street institutions. Andrew has been with MRP and First Derivatives PLC—MRP’s parent company—for 9 years. He holds a Bachelor’s degree in Theoretical Physics and a PhD in Physics, both awarded by Trinity College Dublin.


Van Tram

VP of Engineering

In his role as Vice President of Engineering, Van oversees engineering teams globally. Its goal is to build the best engineering team and follow proven and innovative practices to achieve the company’s vision. With over a decade of experience building software, from web development and big data to cloud and AI, Van is a tenured engineering leader and an entrepreneurial spirit who work to achieve results. Prior to joining MRP, Van founded a game technology company which he sold in 2017. He has also worked with some of the largest companies in Canada.

Van earned a bachelor’s degree in engineering and technology information from the ETS University and a certification in Agile Scrum management in Montreal/Canada


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