ABM tools (account based marketing tools) enable companies to deploy and maintain an alternative B2B strategy that concentrates your sales and marketing resources on a clearly defined set of targeted accounts within a market. Using ABM tools, a company develops personalized campaigns designed to resonate with each account on an individual level.  These tools help to make a somewhat complicated process much, much easier while still allowing you to make changes that fit your business ideals. ABM tools don’t take away all of the work, but they do make the work easier.

ABM tools are used by both sales and marketing teams, aligning their approach to utilize the tools and strategies of the ABM method. This will give you opportunities to develop relevant, personalized content that will entice perfectly targeted customers to purchase your product or service.

At MRP, our ABM tools are  one of the most important parts of our account based marketing techniques. They help your business target individual business for B2B marketing that is more efficient and reliable than before. MRP does this through MRP Prelytix, a predictive analytics ABM tool that defines and prioritizes your target markets, allows your sales and marketing teams to align in a way that they never have before now.

CLICK HERE for more information about MRP’s ABM tools.

ABM Tools: Who Uses Them?

ABM tools are used by many different companies, including those that seek specific, clearly defined customers. While there are other ways to go after them, namely with inbound marketing techniques, ABM gets you closer than ever before to the clients that you really want – and then make marketing to them, and selling them on your project, so much easier.

ABM tools give you insight into what your desired client needs and is looking for, allowing you to personalize and customize your message in an unprecedented way.

ABM tools take out some of the guesswork that gets in the way of a more personalized approach.

How Do ABM Tools Work?

So just how do ABM tools help to find you the targeted, ideal customers that you need for a better ROI in your sales and marketing functions? First, they help you identify what your ideal customer is looking for. You may need to start with an outline of just who your ideal candidate is so that the ABM tools can do the work to find candidates that will: 

  • Pay higher amounts for your services
  • Repeatedly purchase your services
  • Create higher than average profit margins
  • Recommend you to other clients

From there, you will be able to use ABM tools to find out who is in control, how they make decisions about purchases, and who has influence over those budgets. This allows you to effectively and efficiently craft sales and marketing campaigns for those companies. Using ABM tools, you will be able to create clear, impactful statements about their challenges and the pain points that you will be able to help them tackle.

ABM tools can also help determine the best way to get in contact with your targeted clients. Should you reach out using an email campaign? A targeted web search? Ads on LinkedIn? There are many different approaches one can take here, so it is important to know where you stand and how to give yourself an advantage.

Of course, ABM tools also help to execute campaigns and move your process forward. They make it so that you don’t have to do as much work, but instead can focus on the marketing and sales work that you need to do. With tools for ABM, you  will be able to move quickly and efficiently, targeting clients before they can find someone else. ABM tools also allow you to test and assess your approach, ensuring that you can continuously improve.

CLICK HERE for more information about MRP’s ABM tools.

What Are ABM Tools?

ABM tools help to carry out the necessary account based marketing steps, using a variety of techniques and methods to help you target your key clients and convert them into sales. ABM tools can fall into several different categories that help to fulfill specific purposes

ABM tools do the following:

Predictive Analytics: Uses big data to provide B2B marketing chances to sales and marketing teams to work together. Can help with client prioritization and demographic information as well as other key pieces of information.

Automation: These tools help to keep clients moving through the sales funnel without feeling left behind or bombarded with information. They will contact and nurture clients.

Retargeting: Allows companies to display and segment advertisements that are geared toward specific clients.

ABM Tools vs. SEO Tools

There are many companies, organizations, and businesses that use SEO tools for inbound marketing. These are different from ABM tools for a very specific reason: with SEO tools, clients are coming to you – making it great for companies that need the general public to survive. However, in a B2B sense, ABM tools make more sense because they target customers individually.

There is some truth to the fact that ABM services and inbound marketing can work together as a circular approach to create a complete marketing strategy, so don’t count out both of them. However, using only one might not be the best approach for huge sales.

ABM Tools Help Build Customer Profiles

The entire premise behind the account based marketing approach is to build campaigns that focus your efforts onto a selected groupof targeted clients that are extremely likely to buy or need your product. One of the most important parts of ABM creating a target list through carefully selected criteria – including finding people who have already been looking for your services and just haven’t found you yet – or did find you but overlooked you.

By writing a list of qualifications for your ideal client or candidate, you will be able to allocate resources between the sales and marketing departments quickly and easily. How much needs to go into marketing so that your ideal client sees it? How much focus should go on the sales pitch? This ensures that you can follow through if all of your targeted clients are interested in your product – no one gets left behind while you help others.

Over time, ABM tools will allow you to see where your opportunities stand with specific clients or potential clients. Of course, you will have to look at criteria list from time to time to especially as your company grows as a result of your efforts. Every piece of data that you get can help you to refocus and reshape your efforts.

Account Based Marketing Tools: Creating a Plan

ABM tools can help you to start developing a marketing plan that is in alignment with a list of targets in place. You will be able to hit the ground running with everyone ready to complete the sale. You may have to do some shifting, but as you shift, you can use ABM tools to see the effectiveness of your changes. ABM services have a lot in common with traditional lead generation in that your success is only as good as your sales department, but we are giving them you the chance to get a home run from third base.

Account based marketing tools help your team to get on the same page when it comes to marketing and sales. They allow for personalization, collaboration, and even creativity in a way that few other tools allow.  At the same time, you will be able to pivot without causing too many ripples when the time comes.

To start, ABM tools like those from MRP help you to ensure that if you do land a client or several clients, you will have the necessary infrastructure within your business or organization to handle everything that comes your way. They will allow you to continually move and shift as you grow bigger and better – whether it is in a quarter, a year, or more.

Successful ABM services and implementation using ABM tools requires dedication, but the results are worth the effort.

CLICK HERE for more information about MRP’s ABM tools.

Why Your Business Needs The Best ABM Tools

ABM tools have the ability to give you clear, concise, and understandable business results that you can measure. When using the best ABM tools on the market, you will have an easier time discussing successes with stakeholders and other departments. Simple, easy to understand metrics and discussion is one of the best ways to plan for budgetary changes, make marketing decisions, and strategize for the future. Simply put, utilizing ABM tools in one area of your business may have lasting impacts on all areas of it.

ABM tools also help to reduce waste of both resources and time. ABM targets the perfect client for you, which means that you can focus on those people and not focus on courting people who really don’t need or want your product. This sort of optimization gives you the chance for a more personalized approach with every client, enabling them to feel special and like they want to work with you. With AMB services, you can focus on the individual accounts, giving them the kind of service that they want.

Most importantly, ABM tools are needed to target your ideal clients, bring them to the table, and then sign them and start to generate revenue without having to take more time than necessary away from other, more critical and impactful ventures.

ABM Tools from MRP

ABM tools are game changers in many situations. It takes a level of commitment to the process and strategization to produce results, but they are always worthwhile. With MRP’s ABM tools, you cut out some of the work on your own, allowing you to focus solely on the marketing and sales aspect instead of sourcing clients. CLICK HERE for more information about MRP’s ABM services.

It is important to note that ABM tools can help almost any organization if calibrated properly. ABM tools do allow for some customization and leniency, however. You can choose whether you want to target clients quickly, and cast a wider net, or you want to target on an individual basis. Both have their merits and it depends on which system you want to do.

ABM service can provide you with huge opportunities and unlock a future that might not exist if you continue on using your same sales and marketing techniques. CLICK HERE for more information about MRP’s ABM tools.