So what is an ABM company and why does it pay for you to work with one?
An ABM company (account based marketing company) helps companies to deploy a more efficient alternative to traditional marketing strategies. This one is a B2B strategy that concentrates your sales and marketing resources onto a clearly defined set of perfectly targeted accounts within a specified market. From there, you will be able to design personalized campaigns that will resonate with each account, thus increasing your chance of a successful sales campaign.
At first, this may seem far too simplistic and/or similar to your current marketing strategy – but we can deliver the results that you can expect from working with a leading ABM company. We help to drive your sales and marketing functions to put their focus onto the clients that have the greatest chance of conversion.
Feel like your teams aren’t working closely enough to get you real results? With an ABM company, sales and marketing functions learn to collaborate using tools and techniques that will revolutionize both.
Working with ABM companies and predictive analytics empowers teams with insider knowledge of your customers’ intents and, perhaps even more importantly, their needs on account levels. Thus, you will have the opportunity to develop relevant, personalized content that will entice them to purchase your product or service. This all but eliminates work that you are probably doing now that doesn’t pay off – including blind marketing.
An account based marketing company like MRP does this through our powerful tools and systems that have been carefully vetted and tested. MRP Prelytix is a predictive analytics tool that helps you to define your target markets, and then prioritize them. This allows your sales and marketing teams to align, helping both to go further and achieve more.
MRP provides comprehensive and predictive ABM services to TFT 100 and Global 1000 companies. Using AI and Machine learning, MRP has future proof targeting strategy, along with a full suite of supporting services including:
- Predictive digital advertising
- Direct mail
- Email marketing
- Inside sales support/appointment setting
- Trigger based campaign execution on an account basis
Our demo shows our world-class capabilities and AI-powered technologies that will grow your pipeline and shorten your sales cycles.
CLICK HERE to find out more regarding MRP, a leading ABM company.
Finding The Best ABM Company
Still unsure about working with an ABM company? At MRP, we have been a game-changer for many companies, but we know that you have questions. It takes a level of commitment to the ABM process and strategization to produce results, but we have found that they always worthwhile. Still, we are here to answer any questions that you may have.
With MRP’s ABM services, you cut out the ‘what if’, allowing you to focus solely on the marketing and sales aspect instead of finding clients. CLICK HERE for more information about MRP’s ABM services.
It is important to note that an ABM company can help almost any organization if calibrated properly – and if the company is one that has proven themselves. Top ABM companies allow for customization, allowing you to choose your strategy, whether targeting new prospects more efficiently reaching into new verticals, or improving your retention strategy. All have their merits and depends on which approach you want to do first.
At MRP, our ABM company can provide you with the opportunities to unlock your sales and marketing functions potential that they otherwise may struggle to attain. CLICK HERE for more information.