MRP Prelytix™ Named ABM Leader In SPARK Matrix™Report

“MRP Prelytix™simplifies the complexity of sophisticated and mature ABM programs globally for enterprise B2B sales and marketing organizations.”

Quadrant Knowledge Solutions announced that it has named MRP Prelytix™ a leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. In an independent analysis of the leading providers, the report recognizes MRP Prelytix for both technology excellence and customer impact. The report also finds that MRP Prelytix uniquely provides key differentiators including:

• “MRP Prelytix’s enterprise administration capability supports and coordinates account-based programs across multiple partners, business units, industries, and geographies.”

• “MRP Prelytix provides intelligent insights, which offer organizations a single source of truth for each buying center within each target account and identifies insights from multiple languages and with geographic specificity.”

• “The platform facilitates omnichannel orchestration across all relevant channels. This capability allows organizations to apply multiple dimensions of insights from the platform and lets the clients create user-driven, needs-based orchestrations using dynamic segments triggered by predetermined combinations of topics of interest, buying stage, predictive scoring, and more.”