The traditional sales funnel is one that has existed, in one form or another, for a long time. But with the changing marketing environment and more people than ever interacting with top of the funnel content, the weak point that traditionally has existed at the top of the funnel has shifted towards the middle of the funnel, to the interaction between marketing and sales.
Demand Metric has partnered with MRP to complete an analysis of the current state of the funnel and provide insights on optimizing the flow of leads through the funnel. Complete the information below to access the complete guide:
While it is well resolved that Account-Based Marketing is a desired approach for todays’ B2B marketer what is less resolved is a grounded understanding as to exactly what the practice is and how to do it in a way that will maximize results. The following report has successfully characterized each unique component of a successful Account Based Marketing program.
The world’s top thought leaders have been handpicked for their excellence in delivering these capabilities, partners include: MRP Demand Metric, Engagio, Demandbase, Vendemore, Azalead and Freya News. Complete the information below to access the complete guide: