2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution

This report will share tips, best practices, and use case examples of how marketers are upping their ABM game. It will highlight how ABM leaders are increasing their personalization efforts for maximum revenue generation and brand building. Specific topics discussed include:

• The necessity of incorporating interactivity and experiential assets into account-targeting strategies to increase engagement;

• The increasing importance of leveraging signal/intent data to identify relevant assets and create trigger-based campaigns;

• The most popular ABM campaign measurement metrics and how top practitioners are mapping accounts to sales/marketing and proving ROI; and

• The top tools and solutions practitioners are using to de-anonymize and target in-market accounts.