MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards

August 11, 2022 | Awards, Press Releases, Resources

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

LOS ANGELES – August 11, 2022 – MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that MRP Prelytix, the only enterprise-class account-based sales and marketing platform, has been recognized as “Best Account Based Marketing Platform” in the fifth annual MarTech Breakthrough Awards program.

The 2022 MarTech Breakthrough Award recognizes the breakthrough innovation of the MRP Prelytix platform, which provides enterprise marketers with the ability to orchestrate and deliver meaningful, personalized buying journeys in real-time across multiple channels, geographies, and languages. MRP’s next-generation Prelytix platform leverages the power of AI and ML to parse signals from around the globe and derive instant insights and predictive recommendations.

MRP’s purpose-built platform provides revenue performance insights for sales and marketing teams operating in the sophisticated enterprise environment. MRP Prelytix’s guided role-based approach enables functional experts to work within their domain expertise without needing to become experts on the entire platform. Operating on a single platform, enterprise marketers are able to share insights and measurement, and execute high-impact programs independently, within lines of business, regionally, and in concert with subject matter experts across the organization.

“We’re flattered to be recognized as the ‘Best ABM Platform’ by such a prestigious organization,” said Mark Ogne, CMO of MRP. “Our clients are sophisticated marketers and our sole focus is to solve their challenges, from global ABM programs covering multiple lines of business, to simply creating stronger engagement. We are grateful to work with so many enterprise leaders, and this award is a testament to their partnership and support of more than 20 years.”

MRP Prelytix: Breakthrough Insights & Orchestration Drive ABM Performance

The MRP Prelytix platform uniquely provides enterprise marketers with the ability to leverage the next generation of intent and predictive analytics to identify signals across the buyer journey with AI that prescribes the next best actions.  Through the platform, enterprise marketing teams can aggregate account-based data from contact-based systems, interweave intent data and first-party customer history records, and create a central source of truth for accounts that teams across the globe can access.

In addition, robust capabilities for omnichannel orchestration enable consistent delivery of messages across touchpoints that address target account needs with easy tailoring by product/solution area. Users can coordinate content and messages across channels with real-time insights and lightning-fast ML that influences the buyers’ journey as well as prove the success of these programs with account-level measurement, drilling down from programs to tactics.

“While some martech solutions can aggregate data, most only provide marketers with limited passive capabilities like pulling list selects to turn data into action. Additionally, many ABM platforms rely exclusively on translating anonymous digital behavioral signals from one language,” said James Johnson, Managing Director at MarTech Breakthrough.

“MRP Prelytix’s ‘Active’ approach represents a breakthrough approach that enables marketers to identify actionable insights and trigger responses in real-time, ensuring they remain in step with buyers. Also, the added ability to leverage multiple languages and regional nuances fully optimizes engagement in all markets.

We’re thrilled to recognize MRP with the ‘Best Account Based Marketing Platform for the fourth year in a row.’”

 

About the MarTech Breakthrough Awards

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries throughout the world.

 

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

 

About MRP

MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world.

 

 

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