The Only Enterprise Class Predictive ABM Platform™
Beyond Transactional ABM
By definition, enterprise organizations have multiple sales and marketing teams, each focused on the success of a product line, business unit, industry, or geographic region. This sophisticated go-to-market approach creates a paramount need for ABM to be actionable across all teams, driving the need for platform multitenancy.
For enterprise sales and marketing teams to accomplish this level of collaboration, they need control of their ABM technology and strategies, control that can help them coordinate activity priority between multiple teams when they aim at gaining attention from the same audiences, and message consistency for their orchestration across channels.
Beyond siloed capabilities, enterprise sales and marketing teams need advanced controls and real-time triggered connections between the identification of needs within a target account, identification of next best action and the resulting delivery of high-value sales and marketing actions.
Enterprise-Class ABM Platform Architecture
MRP Prelytix is designed to shorten the time from the identification of a piece of relevant data, to the execution of the highest value marketing response, and to do this at scale, globally.
Insights – These data signals are honed into actionable insights using the most advanced and fastest streaming analytics technology on the planet, Kx. Our AI and Machine Learning capabilities are so advanced, even clients can use our platform to create and test their own predictive analytic algorithms and deploy them within our platform.
Data – Our platform consumes 1.5 trillion data signals per month. We ingest a wide variety of data, from client sales and marketing technology integrations to global newsfeeds and billions of pages on the open web, so our clients can have the most accurate and far-reaching knowledge of each target account.
Actions – MRP Prelytix is the only platform capable of connecting insights to omnichannel orchestrated actions, using the client or built-in delivery infrastructure. From one interface, clients can create automated triggers and orchestration responses that can deliver in as many as eight delivery channels.
Explore MRP Prelytix
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