Simplifying The Complexities Of Account-Based Strategies For Enterprise Organizations
The Only Enterprise Class Account-Based Sales & Marketing Platform™
By definition, enterprise organizations have multiple sales and marketing teams, each focused on the success of a product line, business unit, industry, or geographic region. This sophisticated go-to-market approach creates a paramount need for ABM to be actionable across all teams, driving the need for platform multitenancy.
MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.
The Forrester New Wave: Account-Based Marketing Platforms, Q1 2022™
As was the case in 2020, MRP offers the most native and integrated engagement channels of any vendor in this evaluation. Since that time, MRP has also added unique attribution capabilities that can connect individual channels to the ABM-influenced pipeline.
Customers praised MRP’s multitenant capabilities, quality of insights, reporting, and global support.
Enterprise-Class ABM Requirements:
Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies.
Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources.
Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions.
Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack or an ABM platform.
Real-Time Sales Intelligence – Sales collaboration built into the platform, actioning salespeople to convert marketing investments into attributable revenue.
Revenue Driving Analytics – Configurable reporting designed to match your existing funnel stages and represent target account progress across all channels.
Explore MRP Prelytix™
For enterprise sales and marketing teams to accomplish this true organizational collaboration, they need control of their ABM technology and strategies, control that can help them coordinate activity priority between multiple teams when they aim at gaining attention from the same audiences, and message consistency for their orchestration across channels.
MRP Prelytix™ for Demand Gen
Discover how MRP Prelytix connects real time streaming intent directly to triggered media selection and robust, omnichannel orchestration.
MRP Prelytix™ for Marketing Ops
Learn more about how MRP Prelytix can make Account-Based Marketing an integrated strategy, working in tandem with your existing technologies, processes, and programs.
MRP Prelytix™ for the Channel
Discover how MRP Prelytix clients and partners can optimize MDF investments, track conversion, and have consistent and measurable pipeline revenue reporting.