Scale, Personalize, Control, Impact
Tightly fused to your sales and marketing systems, MRP Prelytix connects real-time streaming intent and predictive analytics directly to triggered media selection and robust, cross-channel orchestrations.
From early buying stages to stimulate awareness and brand familiarity, to driving specific actions to propel demand generation, the MRP Prelytix platform is powered by the world’s leading streaming analytics technology, Kx, and has the ability to deliver personalized and contextually relevant messaging to your target accounts and achieve your revenue goals.
Multiple Targeting Options
While all the other ABM platforms tell you that their form of targeting the best, the reality is that no single form of targeting is the best, it requires several. MRP is the only ABM platform with this level of media control, allowing you to achieve the right balance of both scale and control, using combinations of IP address, geo location, context (publishing site selection), 3rd party cookies, retargeting and more. You no longer need to decide between the weakness of individual options.
More than guesses and conjecture, our ABM engine applies advanced machine learning to constantly optimize creative selection. This is a monumental achievement for marketers who seek to impact buyer relationships and revenue because the target account relationship is both unique and ever changing. From need identification to evolving stages of buyer’s journey, MRP Prelytix will keep you one step ahead of your audiences, pulling them through engaged learning and pipeline stages.
No need to manually create limitless versions of ads for your target accounts, MRP can dynamically insert ultra-personalized text into each ad unit, making a manageable number of creatives do the work of a whole library. Through purpose built DSP’s, MRP clients can truly serve the right content, to the right people at the right time!
Have you ever wondered if a new ad creative could outperform your current? Everyone does, but MRP is one of the only platforms that will let you do this. Odd, right? This is a critical feature for all account-focused advertising, because it’s impossible to achieve your best results unless you can determine what ad formats and messages perform best.
The top concern for top advertisers is brand governance, the ability to control or limit the types of sites their ads are delivered through. Enterprise marketers must have this control and MRP is the only ABM platform to provide this. No longer do you need to worry about your CEO finding your ads on an inappropriate website, MRP gives you the ability to both “whitelist” and “blacklist” publishing sites.
Whether you have a mandated agency relationship or an existing DMP relationship, MRP Prelytix delivers world-class insights to the place where you need them. This is critical as MRP Prelytix constructs higher value, more timely insights than any of these 3rd party reliant systems could ever do on their own.
Conversion and Revenue Attribution
MRP Prelytix display advertising metrics are real and revenue focused. We connect media conversion to people so you can analyze pipeline impact, identify cross channel influence and optimize your display ad program using facts.
MRP PrelytixTransforming Experiences With Custom Account Based Advertising Technology Talk to Us
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