Scale, Transparency, Revenue Impact
Channel marketers are tasked with the unenviable responsibility of juggling multiple priorities, including partner recruitment, managing channel sales performance and ensuring MDF are used wisely. MRP concierge services support your efforts and team with specific expertise, at each stage of the process. We help partners assess their target market, plan their goals and implement strategies to utilize their MDF wisely. The MRP concierge team ensures that your global corporate marketing strategy is being fulfilled at all tiers of the partner universe. With studies suggesting only 33% of marketers feel they can optimize their channel spend, MRP concierge services ensure that partner MDF are spent in total quarter over quarter on programs that will positively effect their bottom line.
Partners use the MRP channel enablement platform to select and manage programs that include robust tools like predictive analytics, account-based marketing and inside sales. Partners can access opportunities booked, deals that have been registered and sales resources. More than just leads, our platform helps you build relationships, share partner-to-partner learning and promote best practice.
Integrated Marketing Execution
From brand approved content to a wide array of messaging options, we empower your channel partners to engage prospects and promote your brand. Delivered with full transparency, we put the control in your hands.
MRP gives you the ability to manage the complexity of your channel initiative with ease. Today, you can analyze and report upon an environment that involves multiple distribution partners, overlapped with multiple sales partners and different lines of business. With MRP you can filter, analyze and report against all of these dimensions, and more!
MRP PrelytixClosing The Channel Enablement Void To Enable Partner Engagement Talk to Us
Closing The Channel Marketing Void To Enable Sales GrowthUnless you’ve been living under a rock then you will have noticed how buyer’s behaviors have dramatically changed. In an overwhelmingly digital market, engagement with your sales reps is generally…
How Infor Uses MRP Prelytix to Drive Channel SuccessBreaking with Tradition Infor’s go-to-market strategy focuses on specific industries, providing vertical functionality without costly, time-consuming customization. Harry Miller, VP of Infor Channels, is responsible for building the infrastructure and…
Optimizing Visibility and Lead Conversion in the ChannelAccording to the 2018 Channel Marketing Report, the top challenges facing channel leaders are: • Visibility around MDF spend and ROI • Trouble optimizing MDF spend • Overall poor channel…