Channel Enablement: Engage Partners, Maximize MDF Investments

Channel marketers are tasked with the unenviable responsibility of juggling multiple priorities, including partner recruitment, managing channel sales performance and ensuring MDF are used wisely. MRP concierge services support your efforts and team with specific expertise, at each stage of the process. We help partners assess their target market, plan their goals and implement strategies to utilize their MDF wisely. The MRP concierge team ensures that your global corporate marketing strategy is being fulfilled at all tiers of the partner universe. With studies suggesting only 33% of marketers feel they can optimize their channel spend, MRP concierge services ensure that partner MDF are spent in total quarter over quarter on programs that will positively effect their bottom line.

Partners use the MRP channel enablement platform to select and manage programs that include robust tools like predictive analytics, account-based marketing and inside sales. Partners can access opportunities booked, deals that have been registered and sales resources. More than just leads, our platform helps you build relationships, share partner-to-partner learning and promote best practice.

MRP gives you the ability to manage the complexity of your channel initiative with ease. Today, you can analyze and report upon an environment that involves multiple distribution partners, overlapped with multiple sales partners and different lines of business. With MRP you can filter, analyze and report against all of these dimensions, and more!