Separate Fact from Fiction with MRP’s ABM Glossary for B2B Marketers

The stage at which you open a dialogue with any potential ABM vendor is one of the most crucial. To complicate matters, new buzzwords are creeping into B2B marketing conversations on a daily basis. How do you know which ones are useful and which ones are just noise?

The MRP ABM Glossary is a marketer’s best companion, helping you separate fact from fiction as you begin your ABM journey.

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