MRP NAMED A LEADER IN FORRESTER NEW WAVE™: ABM PLATFORMS, Q1 2022

MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.

The Forrester New Wave: Account-Based Marketing Platforms, Q1 2022™

As was the case in 2020, MRP offers the most native and integrated engagement channels of any vendor in this evaluation. Since that time, MRP has also added unique attribution capabilities that can connect individual channels to the ABM-influenced pipeline.

The Forrester New Wave: Account-Based Marketing Platforms, Q1 2022™

Customers praised MRP’s multitenant capabilities, quality of insights, reporting, and global support.

The Forrester New Wave: Account-Based Marketing Platforms, Q1 2022™

What’s inside

The Forrester New Wave™ differs from the traditional Forrester Wave™. In the Forrester New Wave evaluation, Forrester assess only emerging technologies, and base their analysis on a 10-criterion survey and a 2-hour briefing with each evaluated vendor. Forrester group the 10 criteria into current offering and strategy. They also review market presence.

In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or regions. Elaborating on MRP’s position as a leader, Forrester noted that “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions”.

The Forrester New Wave: Account-Based Marketing Platforms, Q1 2022™

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MRP PRELYTIX

The Only Enterprise Class Account-Based

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