MRP NAMED A LEADER IN FORRESTER NEW WAVE™: ABM PLATFORMS, Q1 2022

What’s inside

The Forrester New Wave™ differs from the traditional Forrester Wave™. In the Forrester New Wave evaluation, Forrester assess only emerging technologies, and base their analysis on a 10-criterion survey and a 2-hour briefing with each evaluated vendor. Forrester group the 10 criteria into current offering and strategy. They also review market presence.

In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or regions. Elaborating on MRP’s position as a leader, Forrester noted that “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions”.