Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

ResourcesWebinars
Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)

Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)

AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying is conducted by buying teams, so why do most sales teams focus on just individual buyers?

ResourcesWebinars
Avoiding ABM Silos Among Data Points To Trigger Action

Avoiding ABM Silos Among Data Points To Trigger Action

In a response to Andrew Gaffney’s video titled: The Data Points For Engaging B2B Buyers, MRP’s CMO Jim Regan spotlights the challenges marketers face when trying to organize all the different data sources — which include activity data, signal data, intent data, data acquisition and engagement. He also discusses how to avoid creating silos among all these different data categories and how to get them all into one platform that can trigger action.

ResourcesWebinars
MRP and Forrester Discuss Qualities of ABM Leaders

MRP and Forrester Discuss Qualities of ABM Leaders

Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy. ABM and AI are converging and delivering actionable triggers to transform your customers’ experiences forever.

ResourcesWebinars
How to use Artificial Intelligence in Sales and Marketing

How to use Artificial Intelligence in Sales and Marketing

Artificial intelligence isn’t just a future concept or the latest industry buzzword. Soon enough, AI will be a non-negotiable sales and marketing tool. Artificial intelligence is currently driving real results for B2B organizations. Utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies.