Sales managers need to do what they can to make an impact with their sales teams, whether they are massive or just a few people. You have to find a way to pull out all of the stops with whatever resources you have. Every day, your sales reps can be impacted by outside perception of them, so they will try to do what they can, but they may still lack motivation. This is especially true if you are going through a dry spell and it is difficult to find highly qualified sales leads.
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Many of us have used social media to keep tighter connections with our families, friends, and even coworkers over the years. We’ve fostered communities among online friends as well. However, many companies and organizations haven’t quite mastered how to form bonds with their clients and potential clients just yet.
If you are in the B2B industry, reaching out to and talking with your clients online can be a bit of a hurdle to overcome. There is a sense of informality that comes with many online conversations, though they can be just as effective at generating demand for your products and services as more standardized forms of outreach. Without an active online presence, your business will become dormant
More and more companies are worried about aligning their inbound sales with their inbound marketing in order to bolster revenue, leads, productivity, and ROI. When it comes to finding B2B leads, you need to connect with your best sales leads (or any other kind of leads you may be worried about).