In our session featured at the MarTech Virtual Conference, Megan Creighton, Head of Digital Strategy at The Ricciardi Group, shared best practices on delivering high-impact account-based strategies that build pipeline and drive revenue.

In this session, guest speaker Priyanka Panhale, Research Analyst at Quadrant Knowledge Solutions, will explore the crucial technological considerations surrounding synthesizing data across multiple sources, eliminating tech and people silos, and taking a collaborative approach to ABM.

As every B2B professional knows, your decisions are only as good as your data. Learn how to trust in data again with a deeper understanding of intent, AI/machine learning, and predictive analytics. Join MRP’s CMO Mark Ogne as he shares an insider’s view into a more informed, more connected, more contextual world of account-based intelligence.

Join MRP thought leaders online during the B2B Summit’s Digital Experience as they expose the myths of ABM – and share five enabling criteria for ABM success, plus foundational elements of success for enterprise organizations like Dell Technologies, Oracle, and SAP.