Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogPress Releases
MRP Announces New CEO

MRP Announces New CEO

MRP Prelytix™, today announced Scott Matthews’ appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly 19 years. Scott will report directly to the Chief Executive Officer, Seamus Keating, of the parent company First Derivatives PLC.

BlogPress ReleasesResources
MRP Releases COVID-19 Working from Home – Intent Trends Report

MRP Releases COVID-19 Working from Home – Intent Trends Report

PHILADELPHIA - May 05, 2020 - (Business Wire) - MRP Prelytix, the only enterprise-class predictive ABM platform, today released the first in a series of reports detailing major development trends in various technology ecosystems. The ‘Covid-19 Working from Home - Intent Trends Report’, details how the surge in remote working has impacted the Virtual Office, Unified Communications (UCaaS), and Video Conferencing markets in face of the COVID-19 pandemic.

BlogResources
Predictive Analytics Boosts Effectiveness Of ABM With Channel Partner Programs

Predictive Analytics Boosts Effectiveness Of ABM With Channel Partner Programs

Through-partner account-based marketing initiatives are gaining steam, especially when prospective customers are identified with the help of predictive analytics solutions. Pointing partners in the direction of more-likely buyers is dramatically boosting the conversion of marketing qualified leads (MQL) to sales qualified leads (SQL). At MRP, a marketing services provider, the application of predictive analytics with ABM best practices has boosted conversion of MQLs to SQLs to an average 78%.