Virtual mainstage session with ABM expert practitioner Megan Creighton from Ricciardi Group will reveal the high-impact account-based strategies that build pipeline and drive revenue. This highlight presentation draws on Megan’s expertise in data-driven marketing to provide concrete best practices for using predictive account intelligence to respond in the moment to buyer and account journey.
I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is especially important because I’m my own toughest client. This allows me to see where the gaps are and how to continue to enhance customer value. Prior to MRP, I was Head of Marketing at a Finance tech and Local Marketing software company, ultimately landing at a Marketing agency that was later acquired by MRP.
There is a new world out there for B2B marketers. How we do things are constantly evolving. Marketers can either embrace the change, leveraging new and exciting ways to reach their markets, or not, and be forced to hold onto their legacy marketing strategies. At RampUp, LiveRamp’s event for the data community, this was the prevalent theme.