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Learn more about data-driven sales and marketing and how it
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MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is especially important because I’m my own toughest client. This allows me to see where the gaps are and how to continue to enhance customer value. Prior to MRP, I was Head of Marketing at a Finance tech and Local Marketing software company, ultimately landing at a Marketing agency that was later acquired by MRP.

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3 Takeaways from RampUp

3 Takeaways from RampUp

There is a new world out there for B2B marketers. How we do things are constantly evolving. Marketers can either embrace the change, leveraging new and exciting ways to reach their markets, or not, and be forced to hold onto their legacy marketing strategies. At RampUp, LiveRamp’s event for the data community, this was the prevalent theme.