Learn how to use content syndication within your ABM strategy. Maximize the value of your content and thought leadership to deliver real results to your account-based marketing goals. Content syndication plays a critical role in extending the reach of your thought leadership and generating ideal leads in your target account list.
In today’s data-driven world, “intent data” has become a buzzword that marketers are throwing around and using as their catch-all solution. The idea of capturing users’ online activities and using those signals to understand their “buying behavior” has become critical to unlocking new opportunities for growth. Enter the ability of account intelligence to reveal much more.
Intent data helps you to identify a customer’s purpose in looking for your brand or services. It helps marketers determine what their customers need or want. Intent data can help marketers determine who your true audience are, predict what behavior audiences will exhibit, and allow for feedback on marketing and sales efforts.
The Enterprise Marketers’ Guide to ABM concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. Including findings from over 1,200 study participants across 5 continents, this report is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments. It also debuts an interactive RFP-building tool aligned to the unique requirements of enterprise-class organizations to ensure vendor selection serves key needs and capabilities.
When in-person meetings and trade shows were the norm, restaurants, conference rooms and event halls were filled with natural conversations where salespeople learned about and responded to prospect and customer needs. Unfortunately, that's no longer the case, as Covid-19 largely eliminated in-person meetings. However, buyers still expect that same level of human-to-human (H2H) connection in the digital world, forcing companies to rethink their traditional strategies through the lens of online interactions.
In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a wall and hoping it will stick, modern marketers are using the data at their disposal to create exceptional buyer experiences that propel their businesses forward.