Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

Press ReleasesResources
MRP Equips Marketers for the Next Era of Enterprise ABM at #B2BMX

MRP Equips Marketers for the Next Era of Enterprise ABM at #B2BMX

Constant adaptation is the new normal for 2022, and B2B leaders recognize that ABM is critical to keep pace with shifting customer needs and increasingly fluid digital and physical channels. As the leading global ABM platform for enterprises, MRP is poised to help companies thrive in this dynamic environment, and will help marketers step into the future of ABM at the 2022 B2BMX conference, which will be held Feb. 28 - March 2 in Scottsdale, Arizona.

BlogResources
MRP Invites Enterprise Marketers to Level Up for ABM Success in 2022 at #B2BMX

MRP Invites Enterprise Marketers to Level Up for ABM Success in 2022 at #B2BMX

Constant adaptation is the new normal for 2022, and B2B leaders recognize that ABM is critical to keep pace with shifting customer needs and increasingly fluid digital and physical channels. As the leading global ABM platform for enterprises, MRP is poised to help companies thrive in this dynamic environment, and will help marketers step into the future of ABM at the 2022 B2BMX conference, which will be held Feb. 28 - March 2 in Scottsdale, Arizona.

ResourcesWhitepapers
The Next Generation Of Intent: From Data To Actionable Insights

The Next Generation Of Intent: From Data To Actionable Insights

When in-person meetings and trade shows were the norm, restaurants, conference rooms and event halls were filled with natural conversations where salespeople learned about and responded to prospect and customer needs. Unfortunately, that's no longer the case, as Covid-19 largely eliminated in-person meetings. However, buyers still expect that same level of human-to-human (H2H) connection in the digital world, forcing companies to rethink their traditional strategies through the lens of online interactions.

BlogResources
Data is the Fuel to Power Enterprise Growth in 2022

Data is the Fuel to Power Enterprise Growth in 2022

Data - and the corresponding ability to understand intent, predict action, and orchestrate omnichannel engagement - has never been more important to ABM practitioners. When it comes to driving successful enterprise ABM programs, there is no one better than MRP’s leading-edge customers. As we head into 2022, here are insights and strategies from the best in the business.

AwardsBlogResources
MRP Prelytix Named Best Enterprise Product of 2021

MRP Prelytix Named Best Enterprise Product of 2021

We are proud to announce that our achievements over the past year, and those of our incredible enterprise-class clients, have been recognized by the Best in Biz Award for Enterprise Product of the Year - Marketing Software. This is the second year in a row that MRP Prelytix has earned this designation, and MRP was the only company recognized in the Marketing Software category 2021.

Press ReleasesResources
MRP Ushers in the Next Era of Enterprise ABM

MRP Ushers in the Next Era of Enterprise ABM

MRP unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform.