Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
Data is the Fuel to Power Enterprise Growth in 2022

Data is the Fuel to Power Enterprise Growth in 2022

Data - and the corresponding ability to understand intent, predict action, and orchestrate omnichannel engagement - has never been more important to ABM practitioners. When it comes to driving successful enterprise ABM programs, there is no one better than MRP’s leading-edge customers. As we head into 2022, here are insights and strategies from the best in the business.

AwardsBlogResources
MRP Prelytix Named Best Enterprise Product of 2021

MRP Prelytix Named Best Enterprise Product of 2021

We are proud to announce that our achievements over the past year, and those of our incredible enterprise-class clients, have been recognized by the Best in Biz Award for Enterprise Product of the Year - Marketing Software. This is the second year in a row that MRP Prelytix has earned this designation, and MRP was the only company recognized in the Marketing Software category 2021.

Press ReleasesResources
MRP Ushers in the Next Era of Enterprise ABM

MRP Ushers in the Next Era of Enterprise ABM

MRP unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform.

ResourcesWhitepapers
Key Steps To Humanize The B2B Experience In ABM

Key Steps To Humanize The B2B Experience In ABM

In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a wall and hoping it will stick, modern marketers are using the data at their disposal to create exceptional buyer experiences that propel their businesses forward.

BlogResources
3D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

3D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies.

BlogResourcesWebinars
Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

MRP will join Demand Gen Report managing editor Kelly Lindenau to reveal these key strategies for success and recommended steps for implementation on Thursday, November 4, at 1 pm ET, in a webinar titled “Roadmap To Revenue: Proven Strategies To Accelerate ABM Success.” The interactive virtual event, which is part of Demand Gen Report’s Strategy and Planning Series 2021 #SPS2021, arms enterprise marketers with concrete insights into: