Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

AwardsResources
MRP Honored as Stevie® Award Winner in 2022 American Business Awards®

MRP Honored as Stevie® Award Winner in 2022 American Business Awards®

MRP, the only enterprise-class account-based sales and marketing platform, today announced that it was named the winner of a Stevie® Award in the Relationship Management Solution category in the 20th annual American Business Awards®. MRP was recognized out of more than 3,700 nominations from organizations of all sizes and in virtually every industry across a wide range of categories based on the innovation and value it offers to global enterprise marketers.

BlogResources
Personalization Must Be Multi-Dimensional And Omnichannel

Personalization Must Be Multi-Dimensional And Omnichannel

Enterprise companies must align with customers not only through the content of their campaigns, but by delivering in the right channels at the right time, in concert with teams across the global enterprise. For companies operating at enterprise scale, relying on isolated data signals can lead to inaccurate insights – and when repeated in siloed teams, redundant and irrelevant messaging can result.

BlogResources
ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

Global enterprise marketing across borders is far more complex than the translation of marketing assets or setting up a satellite office. Additional complexity resides in the market environment created by government, regulatory bodies, and other societal institutions that shape buyers' behaviors. Understanding these dynamics can help marketers work more effectively to achieve their organizations’ business objectives.

BlogResources
Multitenancy Is Foundational To Enterprise-Class ABM Success

Multitenancy Is Foundational To Enterprise-Class ABM Success

Enterprise companies whose operations span regions, languages, and lines of business need ABM capabilities that balance enterprise-wide orchestration with granular multitenant personalization. With its balanced approach, MRP was recently named a Leader in the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report, with Forrester noting, “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.”

BlogResources
Gartner States Digital & Human Connections Will Define B2B Marketing in 2022 – MRP is One Step Ahead

Gartner States Digital & Human Connections Will Define B2B Marketing in 2022 – MRP is One Step Ahead

MRP clients are poised to have their best year yet as analysts’ crystal ball reveals that orchestration - not simply digital-first initiatives - will hold the key to 2022 success. With the next-generation of MRP Prelytix, we’re introducing new SaaS innovations for collaboration, orchestration, and personalization that exceed predictions and move far beyond ABM market requirements scope by Gartner and others.

AwardsBlogResources
MRP Prelytix Named Best Enterprise Product of 2021

MRP Prelytix Named Best Enterprise Product of 2021

We are proud to announce that our achievements over the past year, and those of our incredible enterprise-class clients, have been recognized by the Best in Biz Award for Enterprise Product of the Year - Marketing Software. This is the second year in a row that MRP Prelytix has earned this designation, and MRP was the only company recognized in the Marketing Software category 2021.