Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
3D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

3D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies.

BlogResources
Overcoming Today’s Intent Data Obstacles

Overcoming Today’s Intent Data Obstacles

The Intent data industry is broken – continuing to prioritize ‘surges’ of company level intent when buying group decisions are decentralized and regionally based. But there are a handful of concrete actions that enterprise marketers can take to overcome the lack of geographic and multilingual specificity, to ultimately succeed with intent data.

BlogResources
Insights at the Speed of Engagement: 3 Ways to Jumpstart AI-Based ABM Today

Insights at the Speed of Engagement: 3 Ways to Jumpstart AI-Based ABM Today

Perfectionism can prevent companies from starting new ABM initiatives, according to MRP’s Pierre Custeau, who discussed the role of AI in a recent “ABM Conversations” podcast. But today, companies are better served by launching with the customer profiles they have than waiting for their data to be perfectly sanitized, he said.

ResourcesWhitepapers
The Future Of Enterprise-Class ABM

The Future Of Enterprise-Class ABM

As enterprises rush to accelerate the delivery of effective account-based marketing programs, the platforms which support it have become a critical bottleneck. Enterprise organizations have a sophisticated go-to-market approach, with specialized teams focused on products or geographies and subject matter experts who compose their ABM program development. This sophisticated go-to-market approach creates a paramount need for ABM to be actionable across all teams, driving the need for a multitenant, collaborative platform.

BlogResources
State Of ABM 2021: COVID-19 Impact On Enterprise Marketers

State Of ABM 2021: COVID-19 Impact On Enterprise Marketers

As the long-lasting impacts of Covid-19 will continue changing the ABM landscape, it’s imperative that marketing teams understand these changes and strive to meet buyers where they are. The research shows that the most successful companies will rethink their account profiles, increase their overall investment into ABM strategies and work to provide an omnichannel experience for prospects and clients alike.