New research by Demand Metric and MRP Prelytix, the only enterprise-class predictive ABM platform, will be released during a live webinar on Wednesday, July 28, at 1 pm ET / 10am PT. Join this session and be the first to receive the insights and a personal copy of the report. Learn how an elite group of ABM programs produce significant revenue impact, and how their strategies using people, process, and technology are different from low performers, who produce negative to uncertain revenue impact.
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More B2B companies than ever rely on ABM as part of their marketing mix, but they face significant challenges in order to successfully navigate escalating complexity and scale. As they emerge from the global pandemic, companies need a unified approach, both from teams and technology, in order to ramp up to meet those challenges.
In the world of ABM, “orchestration” is often used as shorthand for coordinated campaign execution. Too often, though, these efforts are really solo endeavors – generated by individual teams or promoting a one-note message, however consistently replicated across marketing channels. But to thrive amidst the challenges of 2021 and beyond, companies need to equip themselves with the tools to achieve true orchestration.
High-performing ABM is now fully omnichannel -- and perhaps surprisingly, it’s enterprise companies that face the steepest hurdles when it comes to leveraging the new opportunities that abound. But as Steven Casey, VP and research director at Forrester, detailed in a recent webinar hosted by MRP, enterprise firms with the right technology can transform challenges into advantages to realize their full ABM potential
Enterprise business models, sales and marketing have been dramatically disrupted in the last year, creating new opportunities and challenges for connecting with complex target accounts who are undergoing changes of their own. With 81% of enterprise marketers planning to increase account-based marketing (ABM) investment in the upcoming year, B2B marketing is increasingly strategic and visible - and the need for data-driven, connected and coordinated ABM is more important than ever.
As 2021 heats up, ABM investment is increasing, but there’s no going back to business as usual - and doing more of the same doesn’t equate to sales and marketing success. MRP is proud to announce the “Summer of ABM'', a first-ever event series designed to equip enterprise marketers with the research, insights, and best practices to succeed as marketing velocity accelerates and channels multiply.