Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Personalization is one of the key aspects of ABM, however, it can be challenging when it comes to multi-channel messaging. Mark Ogne, CMO at MRP, speaks to Media7 and sheds light on the transformation in B2B space, personalization in ABM and provides a vision for a substantial ABM strategy.

BlogResources
How to Accelerate ABM Impact Within the Enterprise

How to Accelerate ABM Impact Within the Enterprise

The most mature account-based orchestrations are adaptive, understanding a target’s changing needs, aligning content to those desires, and delivering personalized experiences consistently across multiple channels. This demands a new approach to data management, better use of intent and predictive insights, and fully synchronized orchestration.