Global ABM success requires capturing and using intent data signals in multiple languages. Next week’s Forrester B2B Summit presentation with MRP and Lumen Technologies LATAM provides a playbook for meeting this challenge, and more.
Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to “press the flesh” in person, they’re more reliant on marketing teams to provide data on prospective customers. B2B leaders who commit to further digitizing their go-to-market models can gain a competitive advantage through enterprise-class ABM strategies.
MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as a Best in Biz Awards recipient. MRP was recognized in the marketing software category; as an ‘Enterprise Product of the Year’ for the second year running. The Best in Biz Awards, announced on December 9th, are the only independent business awards program judged by prominent members of top-tier press, including, among others, writers from Barron’s, Consumer Affairs, USA Today and Wired. Fellow winners in the enterprise product categories included Ricoh, Epson, and Lumeon.
If you're a marketer in an enterprise organization, much of today's ABM best practice is at odds with the needs and sophistication of your operating environment. Reflective of the simpler needs of smaller organizations, most of this advice would drive up costs, increase complexity, and result in near unmeasurable programs for you.
As the debate over account-based marketing “best practices” rages on, perhaps the biggest struggle lies with enterprise-class marketing and sales organizations.
Are you an enterprise account-based marketer stuck in an SMB "best practices" box? It's time to break free and tackle the complexity of your needs as they include multiple products, geographies, and marketing channels.