This report will share tips, best practices and use case examples of how marketers are upping their ABM game. It will highlight how ABM leaders are increasing their personalization efforts for maximum revenue generation and brand building.
Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
In a rush to accelerate the delivery of “account-based experiences” (ABX), the platforms that support it have become a critical bottleneck, creating yet another siloed system that adds to the complexity and undermines the outcomes it is intended to improve. This whitepaper examines how marketers can break through the conjecture that account-based experiences can exist within a platform that enables linear, top-down campaigns.
MRP Positioned As Leader In The 2022 SPARK™ Matrix For ABM Platforms by Quadrant Knowledge Solutions
Quadrant Knowledge Solutions announced MRP Prelytix a technology leader in the SPARK Matrix analysis of the global ABM platform market.
MRP, the only enterprise-class account-based sales and marketing platform, today announced a live event, The Role of ABM Technologies in the Enterprise, with our guest Forrester Principal Analyst Malachi Threadgill. Hosted by MRP, the webcast will provide actionable insights from Forrester’s research and walk attendees through the key considerations enterprises need to look for when evaluating and implementing ABM platform capabilities.