Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

ResourcesWhitepapers
The State Of ABM Maturity

The State Of ABM Maturity

MRP and Demand Metric primary research report reveals key differentiators between high and low performers and provides a data-driven roadmap to ABM maturity and revenue impact. The first-ever research goes beyond basic statistics on adoption and usage to provide a clear and nuanced view of current ABM practices, as well as 10 validated steps that marketers can adopt to achieve superior performance status.

Press ReleasesResources
New Research Reveals Roadmap to Account Based Marketing Success

New Research Reveals Roadmap to Account Based Marketing Success

MRP and Demand Metric primary research report reveals key differentiators and provides a data-driven roadmap to ABM maturity and revenue impact. The in-depth study of more 1,275 marketers across four continents identifies an elite group (23%) of companies who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers.