B2B appointment setting can help drive leads, increase sales, and grow your business. With the right strategy and implementation, improving your b2b appointment setting success rate and seeing an increase in ROI is possible. You can automate appointment setting processes by leveraging the right technology and tools to save time and resources.
Realizing that LastPass needed a solid account-based marketing (ABM) strategy to better align marketing and sales and generate more qualified engagement, Slavin partnered with MRP, an enterprise-class ABM technology and solutions provider, to innovate LastPass’s strategies.
To deliver an ABM strategy in which each client executes their programs autonomously while providing an optimized target account experience, agencies need to evolve how paid media is planned and governed across campaigns and programs. Delving into the unique principles and best practices of ABM within the agency ecosystem, this report explores the intersection of an integrated ABM strategy with today’s new agency business model and how it could lead to driving more valuable demand and higher client engagement.
The debate over ABM best practice struggles to make sense for sophisticated demand generation teams. Why? For organizations with a wealth of market experience, you already have sizable investments in lead generation, you have multichannel programs, scoring methodologies, and reporting, and adding a new and disconnected strategy and technology is more likely to confuse audiences, break measurement systems, and drive up the cost of acquisition. If you’re an enterprise-class marketing organization, adding a new silo of activity and measurement doesn’t make sense.