MRP has long enjoyed widespread recognition among sales and marketing leaders for being the only enterprise-class predictive ABM platform. Top research firms have also consistently ranked MRP as the best solution for global enterprises. We are honored to add to this acknowledgement by being named a global ABM leader by independent analyst firm Research in Action.
Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
As the debate over account-based marketing “best practices” rages on, perhaps the biggest struggle lies with enterprise-class marketing and sales organizations.
According to the report, MRP “best suits large enterprises with varied solutions and marketing resource models." As well, the report notes that "MRP can support mature omnichannel ABM programs that multiple departments, business units, or partners execute through multitenant deployments of its platform and complementary managed services." Customer references praised the quality of insights they get from MRP Prelytix, and the value delivered by complementary managed services.
An effective ABM strategy must be humanistic — for both the company looking to roll-out account-based marketing, as well as the target market. We need to look beyond the technology, tools, and tactics used to plan and execute programs. People make purchase decisions…not accounts.
PHILADELPHIA, Aug. 8, 2019 – MRP Prelytix, the only enterprise class predictive ABM platform, has today been announced as the winner of the “Best Overall Account Based Marketing Solution” award in the 2019 MarTech Breakthrough Awards program. The awarding body, MarTech Breakthrough, is a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.