MRP has long enjoyed widespread recognition among sales and marketing leaders for being the only enterprise-class predictive ABM platform. Top research firms have also consistently ranked MRP as the best solution for global enterprises. We are honored to add to this acknowledgement by being named a global ABM leader by independent analyst firm Research in Action.
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PHILADELPHIA- MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the "Best Overall Account-Based Marketing Solution" for the second year in a row. Leading market intelligence organization, MarTech Breakthrough, evaluates technology solutions worldwide, searching for leading companies, technologies, and products in the marketing, sales, and advertising technology industries.
As the debate over account-based marketing “best practices” rages on, perhaps the biggest struggle lies with enterprise-class marketing and sales organizations.
Are you an enterprise account-based marketer stuck in an SMB "best practices" box? It's time to break free and tackle the complexity of your needs as they include multiple products, geographies, and marketing channels.
According to the report, MRP “best suits large enterprises with varied solutions and marketing resource models." As well, the report notes that "MRP can support mature omnichannel ABM programs that multiple departments, business units, or partners execute through multitenant deployments of its platform and complementary managed services." Customer references praised the quality of insights they get from MRP Prelytix, and the value delivered by complementary managed services.