This report will share tips, best practices and use case examples of how marketers are upping their ABM game. It will highlight how ABM leaders are increasing their personalization efforts for maximum revenue generation and brand building.
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Learn more about data-driven sales and marketing and how it
drives customer engagement.
In a rush to accelerate the delivery of “account-based experiences” (ABX), the platforms that support it have become a critical bottleneck, creating yet another siloed system that adds to the complexity and undermines the outcomes it is intended to improve. This whitepaper examines how marketers can break through the conjecture that account-based experiences can exist within a platform that enables linear, top-down campaigns.