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ABM Visionaries to Reveal Marketers’ Winning Strategies for ABM Success

ABM Visionaries to Reveal Marketers’ Winning Strategies for ABM Success

New research by Demand Metric and MRP Prelytix, the only enterprise-class predictive ABM platform, will be released during a live webinar on Wednesday, July 28, at 1 pm ET / 10am PT. Join this session and be the first to receive the insights and a personal copy of the report. Learn how an elite group of ABM programs produce significant revenue impact, and how their strategies using people, process, and technology are different from low performers, who produce negative to uncertain revenue impact.

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First Look: New Research Benchmarks COVID’s Impact on Enterprise ABM

First Look: New Research Benchmarks COVID’s Impact on Enterprise ABM

The COVID-19 pandemic introduced new complexity into the already highly dynamic and challenging enterprise sales environment - and created new challenges for marketing leaders, particularly those at large organizations. However, increased agility, relevance, and ABM investment promise to drive transformation as enterprise marketers turn to new technologies to remain competitive.