Combining Direct Mail & Content Microsites to Optimize Lead Generation
Tintri, Inc., a long-time customer of MRP was familiar with MRP’s direct mail program but wanted something a little more creative. After conducting a marketing analysis, MRP suggested combining an engaging direct mail campaign with a content downloads program, one of MRP’s newer lead generating services, to optimize their marketing efforts and drive profiled leads.
To properly advertise VMware, Tintri approached their go-to marketing resource and business partner; MRP, to design, manage, and execute a highly interactive combination marketing campaign. The initiative included both a direct mail campaign in conjunction with a custom content downloads microsite to create profitable opportunities for both Tintri and Vmware.
