Tintri Enterprise Tech Company

Combining Direct Mail & Content Microsites to Optimize Lead Generation

Tintri, Inc., a long-time customer of MRP was familiar with MRP’s direct mail program but wanted something a little more creative. After conducting a marketing analysis, MRP suggested combining an engaging direct mail campaign with a content downloads program, one of MRP’s newer lead generating services, to optimize their marketing efforts and drive profiled leads.

To properly advertise VM-aware, Tintri approached their go-to marketing resource and business partner; MRP, to design, manage, and execute a highly interactive combination marketing campaign. The initiative included both a direct mail campaign in conjunction with a custom content downloads microsite to create profitable opportunities for both Tintri and Vmware.

Download this case study to see how Tintri leveraged MRP’s suite of account-based marketing services.

WHAT WE DID

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Direct mail response rate

Meetings generated from responders

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Email Response Rate

PRODUCTS & SERVICES USED