LexisNexis Information Services

LexisNexis, a leader in providing essential information to help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and effectively communicate the right content at the right time. LexisNexis turned to MRP to develop an integrated demand campaign to deliver high-quality leads and sales engagements.

MRP leveraged a net-new, fully validated list of opt-in prospects, alongside compelling creative, to create a high-impact demand generation program focused around content.

Download this case study to see how MRP deployed a multi-channel engagement plan to drive net new business opportunities.