MRP’s client is known for being a frontrunner in the industry – always on top of the latest marketing trends. After seven years with a successful digital marketing package from MRP, they wanted to adopt the new marketing method that was more of an inbound mode rather than an outbound model. Their current outbound model was successful, but they wanted to push the envelope with new inbound tactics.
The client wanted to aggressively re-engage their whitespace – target clients that have not been spending as much money in the past few years and get them to open up revenue opportunities again. The client also wanted have their partner-base further upstream and drive them through the distribution channel.
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