Leading Technology Distributor Grows Pipeline Beyond Expectations
MRP’s client is known for being a frontrunner in the industry – always on top of the latest marketing trends. After seven years with a successful digital marketing package from MRP, they wanted to adopt the new marketing method that was more of an inbound mode rather than an outbound model. Their current outbound model was successful, but they wanted to push the envelope with new inbound tactics.
The client wanted to aggressively re-engage their whitespace – target clients that have not been spending as much money in the past few years and get them to open up revenue opportunities again. The client also wanted to have their partner-base further upstream and drive them through the distribution channel.
Results Delivered:
• 400 Partners and 4 Distributors engaged and enabled throughout program
• Average total quality logistics (TQL) Deal Size – $54,950
• For one distributor, the client saw 22x ROI growth in a single quarter
Related Success Stories
Tintri, Inc., a long-time customer of MRP was familiar with MRP’s direct mail program, but wanted something a little more creative. After conducting a marketing analysis, MRP suggested combining an engaging direct…
Veeam Software develops backup, disaster recovery, and virtualization management software for the Always-On Enterprise. Although the company’s roots are in the SMB space, Veeam is shifting its go…
Infor’s go-to-market strategy focuses on specific industries, providing vertical functionality without costly, time-consuming customization. Harry Miller, VP of Infor Channels, is responsible for building the infrastructure and tools that help…
