Clearpath Enterprise Tech Company

Leveraging Direct Mail to Create Engagement For a Unique Product Package

Frustrated with the lack of motivation across their sales team, a multinational computer technology company, was looking for a better way to encourage and motivate their employees to participate in sales training videos and sales incentives. Understanding their client’s needs and the difficulties they were facing, MRP developed a full-featured game to further  incentivize team members that was fast-paced, easy to learn, quickly addictive and deceptively challenging.

After researching potential possibilities and testing out design features, MRP presented three fully interactive game concepts that would motivate our client’s team members to participate in a new product launch. The purpose of each game was to drive all team members to complete recommended training videos and meet minimum sales requirements.

Download this case study to see how gamification drives engagement for global sales organizations.



Opportunities generated above goal


Response rate for direct mail


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