Clearpath Enterprise Tech Company
Leveraging Direct Mail to Create Engagement For a Unique Product Package
Frustrated with the lack of motivation across their sales team, a multinational computer technology company, was looking for a better way to encourage and motivate their employees to participate in sales training videos and sales incentives. Understanding their client’s needs and the difficulties they were facing, MRP developed a full-featured game to further incentivize team members that was fast-paced, easy to learn, quickly addictive and deceptively challenging.
After researching potential possibilities and testing out design features, MRP presented three fully interactive game concepts that would motivate our client’s team members to participate in a new product launch. The purpose of each game was to drive all team members to complete recommended training videos and meet minimum sales requirements.
Download this case study to see how gamification drives engagement for global sales organizations.
Related Success Stories
MRP’s client is known for being a frontrunner in the industry – always on top of the latest marketing trends. After seven years with a successful digital marketing package from…
Infor’s go-to-market strategy focuses on specific industries, providing vertical functionality without costly, time-consuming customization. Harry Miller, VP of Infor Channels, is responsible for building the infrastructure and tools that help…