Why Your Channel Partner Program May Be Failing

October 09, 2018 | Podcast, Resources

In the B2B marketing world, everyone is looking for someone to sell their products. If you can find that golden ticket of a partner, who already has relationships with your target buyers then you can not only lower customer acquisition costs, but also accelerate growth. While many B2B marketing organizations share this vision of leveraging external sales channels to expand distribution, very few are successful at executing successfully upon the vision.

In the latest episode of our AI for B2B Marketing podcast series, we invited Devon Wellbrock (Day), Senior Vice President at MRP, to discuss the biggest challenges within channel enablement. What do you do when a budget isn’t being used to really develop a competitive solution? Once again, AI might be your saving grace.

After years of supporting channel marketers with lead generation, Channel Enablement has become part of MRP’s DNA. Providing marketing consultation support, specifically around how to spend MDF on ROI generating, digital, ABM driven activities, MRP support clients with growing their channel with new introductions and increased revenue.

With 59% of channel marketers stating they have zero visibility into marketing generated pipeline or historical campaign analytics and 78% stating lead generation is their biggest challenge, MRP have the technology and expertise to drive demand generation best practices (at scale) across partners, focused on conversion and ROI.

 

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