Discover how Oracle uses Predictive Analytics to Drive Business
When Oracle was tasked with enabling its front-line digital sellers to convert more leads to pipeline, the company leveraged MRP Prelytix to identify and target accounts with the highest propensity to buy.
Join Diana Eadington Reed, Director North America Cloud Technology Marketing, Oracle and James Regan, CMO and Co-Founder, MRP as they share best practices for:
- Building better-targeted programs that drive higher quality leads
- Matching messaging and content to where accounts are in the buying journey
- Creating common goals and forging closer alignment between sales and marketing
- Leveraging predictive analytics to accelerate revenue