Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

ResourcesWhitepapers
Reclaiming Channel Partners’ Rightful Spot in ABM

Reclaiming Channel Partners’ Rightful Spot in ABM

Today, a mere one in three channel marketers are confident that they can optimize their MDF spend. Perhaps this is spurred by the fact that 59% say they have zero visibility into their marketing-generated pipeline or historical campaign analytics, and 78% complain of poor lead conversion. To this point, channel marketing programs have largely mirrored B2B marketing best practice – to generate and process leads, with a focus on efficiency and quantity. It makes sense, we all want more leads, and it would be great if they were less expensive.

ResourcesWhitepapers
Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

This white paper shares a behind-the-scenes look at how top B2B enterprises like Thomson Reuters and Medecision are leveraging combinations of intent data and predictive account intelligence to gain in-depth account and stakeholder buying signals, prioritize account readiness and determine account level content and targeting strategies.