Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

ResourcesWhitepapers
Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

Behind The Intent Data Curtain: How Best-In-Class B2B Brands Are Driving Success With Predictive ABM

This white paper shares a behind-the-scenes look at how top B2B enterprises like Thomson Reuters and Medecision are leveraging combinations of intent data and predictive account intelligence to gain in-depth account and stakeholder buying signals, prioritize account readiness and determine account level content and targeting strategies.