Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

Success Stories
Tintri
Tintri Enterprise Tech Company

Tintri Enterprise Tech Company

Tintri, Inc., a long-time customer of MRP was familiar with MRP’s direct mail program, but wanted something a little more creative. After conducting a marketing analysis, MRP suggested combining an engaging direct mail campaign with a content downloads program, one of MRP’s newer lead generating services, to optimize their marketing efforts and drive profiled leads.

Success Stories
Enterprise Technology
Enterprise Technology

Enterprise Technology

Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. Jorge Granada, Global Lead, Programs Center of Expertise, heads a team that coordinates and orchestrates marketing for every line of business at SAP and shared his experience during a presentation at the 2020 SiriusDecisions Summit.

Success Stories
LexisNexis
LexisNexis Information Services

LexisNexis Information Services

LexisNexis, a leader in providing essential information to help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and effectively communicate the right content at the right time. LexisNexis turned to MRP to develop an integrated demand campaign to deliver high-quality leads and sales engagements.

Success Stories
Clearpath
Clearpath Enterprise Tech Company

Clearpath Enterprise Tech Company

Frustrated with the lack of motivation across their sales team, a multinational computer technology company, was looking for a better way to encourage and motivate their employees to participate in sales training videos and sales incentives. Understanding their client’s needs and the difficulties they were facing, MRP developed a full-featured game to further  incentivize team members that was fast-paced, easy to learn, quickly addictive and deceptively challenging.

Success Stories
SecureWorks

SecureWorks

Secureworks is a leading global cybersecurity company that keeps organizations safe in a digitally connected world. When Nichole Austion joined the organization as Field Marketing Manager, she took a hard look at the demand generation tactics being used, and concluded that the current approach just wasn’t working.

Success Stories
Juniper Networks

Juniper Networks

Juniper Networks had plenty of its own data to work with. What it lacked was insights into prospect needs and channel partners’ interactions with them. “We have a huge data team that sorts out best strategies and tactics for executing an ABM motion to shorten time to revenue, increase deal size and make it more rewarding for our sellers to focus on high-potential accounts,” Tina O’Dell, Head of Global Channel Marketing explained during a presentation at Forrester’s virtual 2020 SiriusDecisions Summit.

Success Stories
Sap
SAP

SAP

Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally. Jorge Granada, Global Lead, Programs Center of Expertise, heads a team that coordinates and orchestrates marketing for every line of business at SAP and shared his experience during a presentation at the 2020 SiriusDecisions Summit.