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Learn more about data-driven sales and marketing and how it
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What’s New in our Latest Software Upgrade, Prelytix 2.0

What’s New in our Latest Software Upgrade, Prelytix 2.0

Recently, Forrester published a great research paper titled “Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017,” by respected analysts Laura Ramos and Allison Snow.   There were two points that really stood out to me in this paper:  predictive analytics is an emerging market, so it’s often difficult to determine what differentiates vendors in this space, and effectively operationalizing predictive output is critical to its return on investment.

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[NEWS] MRP Named Strong Performer Among Predictive Marketing Analytics Providers for B2B Marketers

[NEWS] MRP Named Strong Performer Among Predictive Marketing Analytics Providers for B2B Marketers

Philadelphia, Pa. – June 14, 2017 – MRP, a global provider of predictive intelligence and customer acquisition solutions, was named a strong performer in The Forrester Wave™: Predictive Marketing Analytics for B2B Marketers, Q2 2017.

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[Report]: MRP was ranked a Strong Performer in The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017

[Report]: MRP was ranked a Strong Performer in The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017

Predictive analytics is an emerging trend helping B2B marketers uncover new prospects, better qualify and prioritize leads, improve conversion rates in a measurable and significant manner, and align sales and marketing goals to drive revenue.