Recently, Forrester published a great research paper titled “Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017,” by respected analysts Laura Ramos and Allison Snow.   There were two points that really stood out to me in this paper:  predictive analytics is an emerging market, so it’s often difficult to determine what differentiates vendors in this space, and effectively operationalizing predictive output is critical to its return on investment.

This new offering allows MRP clients to track which accounts are viewing, clicking on, and converting from a client's advertisements and incorporate that data back into the MRP Prelytix platform.

Philadelphia, Pa. – June 14, 2017 – MRP, a global provider of predictive intelligence and customer acquisition solutions, was named a strong performer in The Forrester Wave™: Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Predictive analytics is an emerging trend helping B2B marketers uncover new prospects, better qualify and prioritize leads, improve conversion rates in a measurable and significant manner, and align sales and marketing goals to drive revenue.