This new offering allows MRP clients to track which accounts are viewing, clicking on, and converting from a client's advertisements and incorporate that data back into the MRP Prelytix platform.

Philadelphia, Pa. – June 14, 2017 – MRP, a global provider of predictive intelligence and customer acquisition solutions, was named a strong performer in The Forrester Wave™: Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Predictive analytics is an emerging trend helping B2B marketers uncover new prospects, better qualify and prioritize leads, improve conversion rates in a measurable and significant manner, and align sales and marketing goals to drive revenue.