PHILADELPHIA, Nov. 13, 2018 /PRNewswire/ -- MRP, the leading global provider of AI-powered customer acquisition software and services, announced today an expansion to its partnership with TKXS. The partnership will provide TKXS, a B2B technology and data-driven solutions company, with access to MRP Prelytix for its clients in healthcare, agriculture, construction and industrial supply.
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It is truly an exciting time to be in marketing. Forward-looking martech is creating smarter, data-driven marketers. By merging human intelligence and artificial intelligence, marketers will continue to gain influence and authority in their organizations, writes, Jaime Romero, Vice President of Customer Success at MRP.
MRP, the leading global provider of AI-powered customer acquisition software and services, today announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update.
Wall Street has always required quick, nimble thinking and the ability to act swiftly, and innovation happens every day on trading floors. It comes as no surprise, then, that the industry has embraced artificial intelligence. AI complements the familiar image of traders and brokers reveling in the chaos of in-the-moment number crunching and decision-making.
MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver insight-driven ABM as a standalone platform, or through full CRM and MAP integrations, according to the company.
At the summit, MRP and its clients will focus on how B2B businesses can utilize artificial intelligence for sales and marketing. MRP will also showcase its latest predictive analytics software update, Prelytix 2.1.
PHILADELPHIA, Mar. 29, 2018 /PRNewswire/ -- Today, MRP, a global leader in predictive customer acquisition, released its winter business update, demonstrating continued success, ongoing product enhancements and marquee wins.
B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience
Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early adopters are seeing success leveraging AI to enhance and scale personalization efforts, offer content recommendations via owned channels and streamline the sales cycle.
In today's ever-evolving marketing departments, predictive analytics is the way to evidenced-based, sustainable creativity at some of the world's best companies.
Recently, Forrester published a great research paper titled “Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017,” by respected analysts Laura Ramos and Allison Snow. There were two points that really stood out to me in this paper: predictive analytics is an emerging market, so it’s often difficult to determine what differentiates vendors in this space, and effectively operationalizing predictive output is critical to its return on investment.