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Learn more about data-driven sales and marketing and how it
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MRP and TKXS Partnership Expands AI-Powered Marketing and Sales

MRP and TKXS Partnership Expands AI-Powered Marketing and Sales

PHILADELPHIA, Nov. 13, 2018 /PRNewswire/ -- MRP, the leading global provider of AI-powered customer acquisition software and services, announced today an expansion to its partnership with TKXS. The partnership will provide TKXS, a B2B technology and data-driven solutions company, with access to MRP Prelytix for its clients in healthcare, agriculture, construction and industrial supply.

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Three Ideas Shaping the Future of the MarTech Stack

Three Ideas Shaping the Future of the MarTech Stack

It is truly an exciting time to be in marketing. Forward-looking martech is creating smarter, data-driven marketers. By merging human intelligence and artificial intelligence, marketers will continue to gain influence and authority in their organizations, writes, Jaime Romero, Vice President of Customer Success at MRP.

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AI Transforms Marketing Departments. Here’s How

AI Transforms Marketing Departments. Here’s How

Wall Street has always required quick, nimble thinking and the ability to act swiftly, and innovation happens every day on trading floors. It comes as no surprise, then, that the industry has embraced artificial intelligence. AI complements the familiar image of traders and brokers reveling in the chaos of in-the-moment number crunching and decision-making.

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MRP Prelytix Aims To Bring Data-Driven Insights, Alignment To Marketing And Sales

MRP Prelytix Aims To Bring Data-Driven Insights, Alignment To Marketing And Sales

MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver insight-driven ABM as a standalone platform, or through full CRM and MAP integrations, according to the company.

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B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience

B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience

Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early adopters are seeing success leveraging AI to enhance and scale personalization efforts, offer content recommendations via owned channels and streamline the sales cycle.

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What’s New in our Latest Software Upgrade, Prelytix 2.0

What’s New in our Latest Software Upgrade, Prelytix 2.0

Recently, Forrester published a great research paper titled “Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017,” by respected analysts Laura Ramos and Allison Snow.   There were two points that really stood out to me in this paper:  predictive analytics is an emerging market, so it’s often difficult to determine what differentiates vendors in this space, and effectively operationalizing predictive output is critical to its return on investment.