Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

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MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is especially important because I’m my own toughest client. This allows me to see where the gaps are and how to continue to enhance customer value. Prior to MRP, I was Head of Marketing at a Finance tech and Local Marketing software company, ultimately landing at a Marketing agency that was later acquired by MRP.

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ABM’s Potential Is Endless. But We’re Already Endangering It

ABM’s Potential Is Endless. But We’re Already Endangering It

We’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how it can impact their business. The actual technology becomes overshadowed by the hype, unable to deliver on the many promises that businesses rush to peddle.

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MRP Named “Leader” in ABM by Leading European Analyst Firm Ovum

MRP Named “Leader” in ABM by Leading European Analyst Firm Ovum

According to Ovum analysts, "MRP Prelytix differentiates itself in the ABM market with its end-to-end approach that spans the complete ABM cycle and with its pervasive use of AI to generate actionable insights." Ovum attributed the highest scores to those providers with the most advanced capabilities across functional categories from marketing execution to pervasive use of AI: NLP and ML, as well as market execution capabilities including serving multiple B2B industries and global and regional support personnel. MRP emerged as the one vendor with the most rankings of “advanced capability” in almost every category.

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MRP Prelytix Launches Revolutionary ABM Waterfall Visualization

MRP Prelytix Launches Revolutionary ABM Waterfall Visualization

PHILADELPHIA, May 6, 2019/ PRNewswire/ - MRP, the only enterprise-class predictive ABM platform, today announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the SiriusDecisions Demand Waterfall® qualification stages.

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Pooling MDF From Multiple Vendors Helps Partners Make Bigger Splash

Pooling MDF From Multiple Vendors Helps Partners Make Bigger Splash

By combining allocations of several MDF programs into a single pool of marketing dollars, partners large and small are making more effective and efficient use of resources many companies often leave on the table. MRP, a marketing and sales agency, has successfully managed multi-vendor MDF programs for partner companies. Devon Day Wellbrock, Senior Vice President, Americas, chatted with Channel Marketer Report about how her company is helping partners get more value from their MDF allocations.

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MRP And Oracle Marketing Cloud Work Together To Advance Account-Based Marketing

MRP And Oracle Marketing Cloud Work Together To Advance Account-Based Marketing

MRP, a leading global provider of AI-powered customer acquisition software and services, today announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs.

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MRP showcase Belfast as European Investment Capital for Belfast International Homecoming

MRP showcase Belfast as European Investment Capital for Belfast International Homecoming

Designed to shape discussions on progressing prosperity whilst forging economic relationships, the fifth annual Belfast International Homecoming took place last week, shaped on the themes of entrepreneurship, regeneration and boosting tourism.

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First Derivatives & MRP Make Belfast Office Move To Support Rapid Growth

First Derivatives & MRP Make Belfast Office Move To Support Rapid Growth

First Derivatives plc (FD) and MRP have recently relocated their joint Belfast office to accommodate the rapid growth of both businesses. FD recently announced plans to recruit 1,000 new employees in the next three years. MRP, a subsidiary of First Derivatives, is the leading global provider of AI-powered customer acquisition software and services and has been operating in Belfast for over eight years.