-
Leader In Enterprise-Class ABM Signs On As Sponsor For B2B Sales...
MRP clients, US Bank and Oracle NetSuite, set to share resulting revenue growth and increase in market share experienced through the deployment of MRP Prelytix Philadelphia, PA - February 17,…Read More -
MRP Appoints Pierre Custeau as Senior Vice President of Product
PHILADELPHIA- January 28, 2020 -(Business Wire) -MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product. As SVP of Product,…Read More Insights -
Is Your ABM Platform As Enterprise As You Are?
Existing account-based marketing (ABM) platforms have their roots in serving the needs of early-stage organizations. While this can be construed as a natural state of development for the VC backed,…Read More Insights -
MRP Welcomes Senior Vice President Of Sales
PHILADELPHIA, Feb. 12, 2019 /PRNewswire/ -- MRP, the leading global provider of AI-powered customer acquisition software and services, has appointed Tom Koletas as Senior Vice President of Sales. Koletas will lead MRP's rapidly growing digital…Read More Insights -
What Is A Customer Journey Map?
A customer journey map provides a visual representation of your customer’s experiences as they move through the sales cycle. It is a popular method used to annotate the story of…Read More Insights -
MRP showcase Belfast as European Investment Capital for Belfast...
Designed to shape discussions on progressing prosperity whilst forging economic relationships, the fifth annual Belfast International Homecoming took place last week, shaped on the themes of entrepreneurship, regeneration and boosting…Read More Insights -
First Derivatives & MRP Make Belfast Office Move To Support...
As published by Irish Tech News, First Derivatives plc (FD) and MRP have recently relocated their joint Belfast office to accommodate the rapid growth of both businesses. FD recently announced…Read More -
B2B Content Should Act As An Invitation To Dialogue, Not Read...
There is no question that Artificial Intelligence is a game changer for customer engagement. That said, B2B marketers too focused on utilizing AI-powered tools to measure structured data, are missing…Read More Insights -
Three Ideas Shaping the Future of the MarTech Stack
As published by MarTech Advisor It is truly an exciting time to be in marketing. Forward-looking martech is creating smarter, data-driven marketers. By merging human intelligence and artificial intelligence, marketers will continue…Read More