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Is Your ABM Platform As Enterprise As You Are?
Existing account-based marketing (ABM) platforms have their roots in serving the needs of early-stage organizations. While this can be construed as a natural state of development for the VC backed,…Read More Insights -
MRP Welcomes Senior Vice President Of Sales
PHILADELPHIA, Feb. 12, 2019 /PRNewswire/ -- MRP, the leading global provider of AI-powered customer acquisition software and services, has appointed Tom Koletas as Senior Vice President of Sales. Koletas will lead MRP's rapidly growing digital…Read More Insights -
What Is A Customer Journey Map?
A customer journey map provides a visual representation of your customer’s experiences as they move through the sales cycle. It is a popular method used to annotate the story of…Read More Insights -
MRP showcase Belfast as European Investment Capital for Belfast...
Designed to shape discussions on progressing prosperity whilst forging economic relationships, the fifth annual Belfast International Homecoming took place last week, shaped on the themes of entrepreneurship, regeneration and boosting…Read More Insights -
First Derivatives & MRP Make Belfast Office Move To Support...
As published by Irish Tech News, First Derivatives plc (FD) and MRP have recently relocated their joint Belfast office to accommodate the rapid growth of both businesses. FD recently announced…Read More -
B2B Content Should Act As An Invitation To Dialogue, Not Read...
There is no question that Artificial Intelligence is a game changer for customer engagement. That said, B2B marketers too focused on utilizing AI-powered tools to measure structured data, are missing…Read More Insights -
Three Ideas Shaping the Future of the MarTech Stack
As published by MarTech Advisor It is truly an exciting time to be in marketing. Forward-looking martech is creating smarter, data-driven marketers. By merging human intelligence and artificial intelligence, marketers will continue…Read More -
What role does AI play in Account Based Marketing?
Account Based Marketing is about recognizing target account needs and triggering precision content on time, on message and on budget. From…Read More Podcasts -
Account Based Marketing: A Bandwagon At Breaking Point
In a frantic rush to get on-board the bandwagon, businesses are re branding their service offerings as ABM, yet failing to understand the basics – Account Based Marketing is not…Read More Insights