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What is Account Based Marketing?
Account-based marketing (ABM) is a concept that began in the early 2000s, and was based on the notion of building business relationships one customer at a time. Over the last…Read More Insights -
How Infor Uses MRP Prelytix to Drive Channel Success
Breaking with Tradition Infor’s go-to-market strategy focuses on specific industries, providing vertical functionality without costly, time-consuming customization. Harry Miller, VP of Infor Channels, is responsible for building the infrastructure and…Read More Insights -
ABM in 2017: What Experts Think the Next Stage Looks Like
The ABM story has, so far, gone like this: its general principles are as old as sales and marketing themselves, but in 2013 and 2014, marketers began focusing on turning…Read More Insights -
2017 Projections: Moving Beyond the ABM Discussion
After a long weekend of celebrations with my loved ones, I finally sat down and got the chance to reflect on the year that’s passed. 2016 was my first year…Read More Insights -
Watch: CMO Jim Regan discusses Evolving the Marketing...
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3 Signs of an Immature ABM Strategy
Back in our interview with Mark Ogne, we touched on an important truth about account based marketing that many other thought leaders in the industry tend to overlook: some people aren’t…Read More Insights -
Keep Winning Leads With B2B Email Marketing
E-mail marketing is a bit of a double-edged sword. It’s one of the most widely-used marketing channels, so those who use best practices will win. That said, it’s also one…Read More Insights -
Pipeline Velocity: What is it and How do I Track it?
This introductory post on the concept of pipeline velocity is going to be one in a series in which we incorporate insights from MRP’s data scientist, Cary Correia, in order…Read More Insights -
Marketing to HR Profesionals Using Predictive Data
Across all verticals, predictive analytics, such as MRP’s Delta Marketing Cloud, is a new way to leverage big data to market to human resources professionals. A big pain point for…Read More Insights