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Account Based Marketing: A Bandwagon At Breaking Point
In a frantic rush to get on-board the bandwagon, businesses are re branding their service offerings as ABM, yet failing to understand the basics – Account Based Marketing is not…Read More Insights -
MRP Named A Leader Among Account-Based Marketing Providers
As published by MarTech Series, MRP, the leading global provider of AI-powered customer acquisition software and services, was cited as a Leader in The Forrester New Wave: ABM Platforms, Q2…Read More -
MRP Sees Continued Innovation And Growth
PHILADELPHIA, Mar. 29, 2018 /PRNewswire/ -- Today, MRP, a global leader in predictive customer acquisition, released its winter business update, demonstrating continued success, ongoing product enhancements and marquee wins. As…Read More -
Call out for nominations to Irish Small Business 50 Awards
As published by Irish Central, Irish American Business Chamber and Network of Philadelphia joins forces with the Irish Echo to host the Irish Small Business 50 in the City of…Read More -
What is Account Based Marketing?
Account-based marketing (ABM) is a concept that began in the early 2000s, and was based on the notion of building business relationships one customer at a time. Over the last…Read More Insights -
How Infor Uses MRP Prelytix to Drive Channel Success
Breaking with Tradition Infor’s go-to-market strategy focuses on specific industries, providing vertical functionality without costly, time-consuming customization. Harry Miller, VP of Infor Channels, is responsible for building the infrastructure and…Read More Insights -
ABM in 2017: What Experts Think the Next Stage Looks Like
The ABM story has, so far, gone like this: its general principles are as old as sales and marketing themselves, but in 2013 and 2014, marketers began focusing on turning…Read More Insights -
2017 Projections: Moving Beyond the ABM Discussion
After a long weekend of celebrations with my loved ones, I finally sat down and got the chance to reflect on the year that’s passed. 2016 was my first year…Read More Insights -
Watch: CMO Jim Regan discusses Evolving the Marketing...
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