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Aligning Sales & Marketing: An Interview with Cisco...
In spring 2016, MRP was fortunate enough to be able to speak with some of the brightest marketing minds in the field of Account-Based Marketing. Our guest, Jill Kaplan is…Read More Insights -
Transform your Outbound Strategy with Help from Predictive...
Outbound sales and marketing tactics are integral to any type of marketing campaign, but it’s no coincidence that ABM is far and wide considered to be so valuable. Consider this:…Read More Insights -
3 Myths About B2B Direct Mail Marketing Debunked
Thanks to the onset of new-and-now digital marketing channels, today’s B2B marketing strategists have begun shying away from direct mail marketing as their platform of choice. Because it’s a traditional…Read More Insights -
Connecting the Last Mile: Measuring ABM Campaigns with...
You’ve hit your stride in targeting the right accounts and closing high-quality deals, but your job isn’t done yet. Reflecting on how far your campaign has come can help you…Read More Insights -
What to do After Targeted Lead Generation
You’ve pinpointed the accounts that have big opportunities to offer and laid the foundation for your ABM campaign, but now you’re stuck. How do you seal the deal? When the…Read More Insights -
3 Amazing Benefits of Aligning your Sales & Marketing Teams
In a marketing landscape that’s focused on quality over quantity when it comes to securing leads, this is not an option: the sales and marketing departments need to be operating…Read More Insights -
4 Ways to Motivate B2B Decision Makers with Account...
You’ve pinpointed the accounts that have big opportunities to offer and laid the foundation for your ABM campaign, but now you’re stuck. How do you seal the deal? Creating a…Read More Insights